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CONNECTIONS™ Industry Insights

Friday, April 22, 2016

Lutron: Customer awareness is biggest driver for the connected consumer market

Matt Swatsky, Director of Product Management, Lutron, provides insight on several key industry trends for Parks Associates’ 20th-annual CONNECTIONS Conference, which will be held May 24-26 in San Francisco:

How is your company engaging consumers through new technology solutions?

Lutron products provide a great experience both inside and outside the home, whether it’s dimming the lights to create a certain look and feel in a room, or having the flexibility to control ligh ...read more

Friday, April 22, 2016

Voice control technology can help elevate what the smart home can be: Insights from Wink

Matt Bornski, Director and Chief Architect of Enterprise Services, Wink, provides insight on several key industry trends for Parks Associates’ 20th-annual CONNECTIONS Conference, which will be held May 24-26 in San Francisco:

How is your company engaging consumers through new technology solutions?

We want people to use Wink more and the Wink app less. The smart home has come a long way, but there are still situations in which it can be cumbersome to pull out your mobile ...read more

Thursday, April 21, 2016

SmartThings: The future world is one where almost everything in the home is connected

Brett Worthington, VP of Global Business Development and Partnerships, SmartThings, provides insight on several key industry trends for Parks Associates’ 20th-annual CONNECTIONS Conference, which will be held May 24-26 in San Francisco:

How is your company engaging consumers through new technology solutions?

SmartThings is committed to being an open platform forthe smart home, and that means supporting as many devices, communications standards, and services as possi ...read more

Wednesday, April 20, 2016

Consumers need seamless yet deceptively powerful platforms in the connected home and entertainment industries: Insights from Stringify

Dave Evans, CTO, Stringify, provides insight on several key industry trends for Parks Associates’ 20th-annual CONNECTIONS Conference, which will be held May 24-26 in San Francisco:

How is your company engaging consumers through new technology solutions?

In short, Stringify gives consumers choice, flexibility, and control. Choice because they can now connect best of breed products regardless of manufacturer, protocol, or API. We give them flexibility as they can now conne ...read more

Tuesday, April 19, 2016

Entertainment and home security are biggest drivers for the connected consumer market: Insights from Support.com

Lee Gruenfeld, Vice President of Strategic Initiatives, Support.com, provides insight on several key industry trends for Parks Associates’ 20th-annual CONNECTIONS Conference, which will be held May 24-26 in San Francisco:

How is your company engaging consumers through new technology solutions?

Support.com is the leading provider of advanced, cloud-based technology solutions for customer technical support. Used in our own contact center as well as by our customers who pr ...read more

Monday, April 18, 2016

Engagement among Tech Support Subscribers Increases 13% since 2014

Recent Parks Associates research shows tech support subscribers are more engaged than ever with these services. More than 70% of U.S. broadband households with a tech support subscription used this service at least once during a 12-month term, up from 57% in 2014. The research also showed the demographics of tech support subscribers shifting to consumers 65 and older and tech support consumers keeping their subscriptions longer and using them more.

Parks Associates’ analysts ...read more

Wednesday, March 30, 2016

Strategic Insights for IoT Industry Players at CONNECTIONS 2016

In the 20 years since the first CONNECTIONS™ conference, the connected home has evolved from a high-end concept toward a mass-market opportunity with incredible revenue potential. Today, several high-profile market disruptions are emerging as a result of broadband adoption, smartphone usage, and consumer expectations for connectivity solutions that provide a personalized experience.

Parks Associates research shows:

  • Nearly 60% of U.S. broadband households now subscrib ...read more

Thursday, March 24, 2016

CONNECTIONS to Address the Outlook for Smart Home Products and Services

Parks Associates research finds over 40% of U.S. broadband households report intentions to buy a smart home device in the next 12 months. The connected home market will continue to expand and develop new business and revenue opportunities.

Since 1996, CONNECTIONS™ has been the key event to gauge consumer trends, new areas for revenue, and the best business models in this area we have always called the connected home. This year, CONNECTIONS™ reflects on the past 20 years of t ...read more

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