"Chromecast" articles

OTT service subscriptions continue to grow at the expense of traditional pay-TV services. Traditional broadcast TV’s share of video consumption continues to decline and only accounts for one-third of all video consumption. Parks Associates ongoing consumer survey research shows that Internet video over-took broadcast video in 2016 and accounts for the lion’s share of all video consumed. Now 83% of US households have an OTT service and pay-tv service (legacy and streaming pay tv)...

Codenamed “Hendrix” during development, the newly announced Chromecast Audio streaming media device from Google enables users to broadcast music over Wi-Fi to speakers, televisions, and car stereos that have the device plugged into their standard 3.5 mm audio port, RCA port or optical input. With its product launch today, Google seeks to further solidify its position in the streaming media space. Here are a few quick observations that suggest why Chromecast Audio may or...

Last week, Amazon revealed its addition to the growing streaming media market: the Fire TV Stick. The announcement represents the company's continuing efforts to compete against other giants like Google and Apple for dominance in the TV market.  However, in a recent article for CNBC , tech reporter Ari Levy pointed out that Roku, despite being more expensive than other streaming stick options, remains the king among consumers. He cited Parks Associates' July report that...

Parks Associates : Could you tell me about the changing role and revenue potential of connected CE? Barbara Kraus : Connected CE, until a few years ago, simply meant a hardware device that could connect to the Internet, and manufacturers made their money from unit sales. Now, with connections and the ability to stream video and music to your TV, manufacturers have several opportunities for new revenue streams, such as advertising, content promotion, content placement, and even...

Parks Associates is currently offering the special research "Google Chromecast Owners" free of charge with the purchase of a Market Focus. Market Focus research features findings and analysis based on Parks Associates' ongoing consumer surveys. Each Market Focus covers a key topic or emerging trend within Parks Associates' areas of coverage, which encompass all aspects of the connected home, digital media distribution, and mobile consumer. For the full list of...

Google has unveiled its new Chromecast device and Google Cast SDK. The $35 Chromecast device allows users to stream their Chrome tabs and videos to their TVs from virtually every popular platform.  Google Cast SDK is created for developers on iOS, Android, and Chrome.  It will allows these developers to enable their apps to stream right to their users TVs.  The SDK, Google says, will enable interactions between devices and TV. Developers don’t have to...