"gaming" articles

Research firm Parks Associates released a report Monday morning showing that at least 35 million American households would be interested in picking up a cloud gaming service at a roughly $9.99/month price point. From the article, "Analysis: The impact of Google Stadia shutdown on Amazon, Xbox, and other cloud gaming initiatives" by Thomas Wilde.

There is no doubt the cloud gaming market is at an inflection point, with major heavyweights getting increasingly involved over the past 18 months. As of 2021, 75% of heads of US broadband households report playing video games for at least one hour per week and 30% of US broadband households reported subscribing to or trialing at least one free or paid gaming service. Cloud gaming services provide a new opportunity to serve the gaming market and capture the consumer segment without...

In November 2021, Netflix launched Netflix Gaming with five titles out of the gate. It has since grown its library of games to the current offering of over two dozen titles, with ambitions to offer 50 titles by the end of 2022. Netflix currently has about 221 million subscribers globally, but according to data from the app tracking software Apptopia, only 1.7 million of those users are accessing Netflix’s library of games per day – less than 1 percent of the streaming giant’s...

  Historically, live sports programming has driven viewership and ratings for linear networks. Live sports programming continues to migrate online as more sports media rights become available. Numerous streaming providers continue to outbid one another for the coveted sports media rights. Sports consumers do not want to miss "water cooler" moments with their favorite sports teams. Live programming has been viewed by 78% of sports streaming subscribers. Even if news is...

Cloud gaming, the streaming of cloud-hosted games over the internet, is an idea that is not new, but has yet to really gain mainstream traction. In years past, there were any number of showstopper issues that compromised the experience for consumers, from developer support to performance lag to platform support, content availability and more. There are clear signs that 2021 is a watershed year for the growing momentum behind cloud gaming – and these moves are coming from titans in the...

Peloton has launched its first in-app gaming experience for its Bike and Bike+ users: Lanebreak . Last week, the prominent connected fitness solutions leader  announced an early access version of the game, intending to generate feedback and interest before its full release later this winter. The game will be music-focused and will feature “lanes” that riders can weave in and out of by turning the resistance knob. Points are accumulated if users can successfully match their...

Recent research conducted by Parks Associates, and captured in the report Cloud Gaming: Demand and Preferences , finds nearly a third of US consumers are interested in cloud gaming and game subscription services. These services, including names such as NVIDIA GeForce NOW, Google Stadia, Microsoft’s upcoming Project xCloud, and PlayStation Now, have become hot topics in the gaming space for their attempt to replicate the streaming video service model. With a cloud gaming service,...

Any time you ask someone about the great things they saw at CES, you need to take their response with a grain (or heaping tablespoon) of salt. The issue is scope. The Consumer Electronics Show is far too big for any one person to get an accurate perspective given all of the keynotes, workshops press events, booths, theaters, and corporate suites to be navigated over a handful of days. For me, I try to sneak away from the suites for a few hours to track down major trends, look into...