Ownership of smart home products increased by over 50% in the last year

Tuesday, December 22, 2015

According to Parks Associates smart home research, ownership of smart home products among U.S. broadband households increased by over 50% in the past 12 months. An additional 43% of broadband households in the U.S. express an intention to purchase a smart home device in the coming year.

Connectivity opens the door to new, highly differentiated products and services, but interoperability remains a challenge. Other Parks Associates research shows:

30% of U.S. broadband households intend to purchase a smart lightbulb by end of year.
65% of U.S. broadband households trust the retail channel, including local and national retailers, when purchasing a smart home product.
U.S. broadband households with a head of household ages 25-34 have the highest adoption rate for smart home devices at nearly 30%.

The 2016 CONNECTIONS Summit at CES conference will address the factors impacting adoption of connected products, the importance of interoperability, and the new ways companies are addressing ease of use to create a seamless experience for consumers.

Parks Associates would like to thank the following Event Sponsors for participating in this year's event:

EVRYTHNG is the Internet of Things Smart Products Platform connecting consumer products to the Web, and managing real-time data to drive applications. The world’s leading consumer product manufacturers work with EVRYTHNG to manage billions of intelligent online identities in the cloud for their products, deliver real-time interactive experiences and support services to consumers, and connect with the ecosystem of other applications and products in their digital lives.

Curt Schacker, Senior Vice President - Connected Products at EVRYTHNG, will speak on the panel "Integrating IoT into Smart Home Platforms" on January 7 at 10:00am.

Greenwave Systems is a leading Internet of Things (IoT) software and services company whose Greenwave360° solution enables category-leading brands to quickly and easily deliver breakthrough products and services to their customers. Greenwave works closely with its customers in the service provider, consumer electronics and utilities industries, helping them resolve the complex issues across design, development, management and data analytics and accelerate the process to profitably deploy services that improve efficiency and enhance productivity.

Jim Hunter, Chief Scientist and Technology Evangelist at Greenwave Systems, will be part of the discussion "Growth in IoT: Entertainment, Smart Home, Health" on January 6 at 11:50am.

Icontrol Networks' vision is to provide a connected home solution for every household, so people worldwide spend less time managing their lives and more time living them. Icontrol is making the connected home a reality through its software platforms, which are deployed by home security companies and service providers including ADT (ADT Pulse), Comcast (Xfinity Home), Time Warner Cable (IntelligentHome) plus many others, and the all-in-one Piper Home Security and Automation device for consumers.

Letha McLaren, Chief Marketing Officer of Icontrol Networks, will speak on the panel "Integrating IoT into Smart Home Platforms," January 7 at 10:00am.

MivaTek, spun-off from Oplink Connected in May 2015, is a turnkey multiple-to-multiple interactive connected-living platform IP solution and service provider.

Their smart hub and mobile-cloud offer advanced in-app interactive device control, secured video, and phone# based social-sharing features seamlessly integrated for home security, safety, automation, home health-care, aging-care and other sensor-specific applications, all integrated in one single mobile-App.

Joe Liu, CEO of MivaTek, will be speaking during the panel "Growth in IoT: Entertainment, Smart Home, Health" on January 6 at 11:50am.

NXP Semiconductors creates solutions that enable secure connections for a smarter world. Building on its expertise in high-performance mixed signal electronics, NXP is driving innovation in the areas of connected car, security, portable & wearable, and the Internet of Things.

Sami Nassar, Vice President, Cyber Security Solutions of NXP Semiconductors, will speak during the panel session "Personalization and Big Data: Securing Consumer Privacy," January 6 at 3:45pm.

PlumChoice, the leader in specialized technical services for the Internet of Things, delivers highly differentiated customer experiences to consumers and small businesses. For more than a decade, the company has partnered with brands both large and small to provide a continuum of service that simplifies the dynamic, complex, heterogeneous technology environments for their customers. PlumChoice’s solutions span the buyer and customer lifecycle – from pre-purchase to installation, configuration, adoption and integration, to problem resolution and ongoing usage. Solutions include Connected Life, Cloud Application and Premium Technical sales, support and care services. PlumChoice enables brands to reduce returns and churn, increase adoption and experience value, drive revenue, control costs and create customer loyalty.

Steve Thompson, Vice President, IoT - Business Development at PlumChoice, will participate during the session "Monetization Strategies for IoT and the Connected Home" on January 6 at 9:15am.

For more information on attending CONNECTIONS Summit at CES, visit www.connectionssummit.com.

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