Parks Associates has released a new market focus, TV Everywhere Use & Authentication. This research analyzes the use of TV Everywhere services by pay-TV subscribers. It presents the latest tracking data on TV Everywhere awareness and identifies why subscribers are or are not using the features. In addition, it analyzes the use of authenticated video services and the extent to which the authentication process is inhibiting use.

This market focus also identifies what features subscribers are using, what attracts them to specific features, and why they are not using certain features, analyzes use of authenticated video services and impact of these offerings on viewership, provides tracking data on TV Everywhere awareness, and offers a complete picture of consumers' video viewing habits, including differences by age and tech adoption.

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