Now Available:
Smart Watches and Wearables Market Assessment
Table of Contents
Survey Methodology and Definitions
Respondent Quotas: Age, Income, Education, Gender
Defining the Wearables Market
Executive Summary
Household Adoption of Wearables
Smart Watch Purchase Channel
Intent to Purchase Wearables in Next 6 Months
Interest in Add-on Subscriptions Among Purchase Intenders
Top Use Cases for Wearables Among Subscription Intenders
Industry Benchmarks
Smart Watch Ownership
Growing Brand Adoption
Smart Watch Purchase Intention
Brand Consumer Intend to Buy
Top Market Players
Other Players of Note
New Features Driving Smart Watch Adoption
% of Prospective Buyers Who Would Pay More for a Model with Listed Features
Smart Watch Product Forecast – United States
Adoption by US Broadband Households
Purchases by US Broadband Households
Market Landscape
Household Adoption of Wearables
Adoption by Head of Household
Adoption: Smart Watches, Fitness Trackers, GPS Sports Watches by Age, Income, Gender
Average Number of Days Per Month Spent on Health and Fitness Activities
Ownership of Wearables by Smartphone OS
Ownership of Brands by Smartphone OS
Wearable Brand Owned by Head of Household
Wearables Model Owned And Used: Apple Watch Owners, Fitbit Owners, Samsung Owners
Apple and Samsung Wearables Adopters: Age, Gender, Income
Adoption of Multiple Brands
Primary Wearable Brands
Purchase Journey
Wearables Purchase Channel: Smart Watch, Fitness Tracker, GPS Sports Watch
Intent to Purchase Wearables in Next 6 Months
Wearable Repeat Purchase
Current Wearables Shoppers, Among Intenders
Most Considered Wearable Brand
Wearable Current Shopper by Age of Respondents
Wearable Current Shopper by Household Income
Brands Considered for Purchase by Wearables Owners
Adoption Barriers
Top Barriers by Age
Top Barriers by Income
Top Barriers by Gender
Top Barriers by Adopter Segment
Use Cases
Why Owners Use Their Wearables
Differences in Use Cases Among Those Age…
Differences in Use Cases Among HHs Earning…
Differences in Use Cases Among…
Why Consumers Use Their Wearable Brand
Willingness to Pay For Features in Next Wearable
Interest in $10 Cellular Plan for Smart Watch
Interest in $10 At-Home Fitness Program
Who Are Cellular Smart Watch Intenders?: Key Demographics & Use Cases
Who Are Fitness Subscription Intenders?
PERS Adoption Among Consumers
Consumer Attitudes
Wearables Owners’ Beliefs About Wearables Products: US BB HHs, Smart Watch Owners, Fitness Tracker Owners, GPS Sports Watch Owners
Brand Owners’ Beliefs About Wearables Products: US BB HHs, Apple Watch Owners, Fitbit Owners, Samsung Owners
