The public health crisis and months of shelter-in-place orders have had a dramatic impact on all businesses. In particular, SMBs have been forced to reevaluate all parts of business operations.
This research provides insights on technology adoption and needs among SMB owners and IT personnel. It also examines the changes taking place as a result of reduced budgets and broad-scale shifts to work from home.
Awareness and Adoption of IT Products and Services Devices used Services used IT services used Type of service provider per tested IT service type Software application used Amount paid for services Satisfaction with services Impact of COVID-19, Outlook on New Business Needs/Processes Attitudinals Impact of COVID-19 on revenues, last 6 months Expectation of return to “normal” revenues Impact on workload and work location (on-site, off-site, hybrid, etc.) Work location outlook Primary technology challenges stemming from remote work Impact of COVID-19 on IT spending in past 6 months Expected changes to IT Budget over next 6 months Impact of COVID-19 on device needs, service needs for operations, and software/service needs for productivity and for serving/reaching customers IT and Data Security Pain Points Problems experienced with devices used in past 6 months Problem resolution strategy Data security-related incidents in previous two years Level of concern about data security threats Steps taken to address security threats Product and Service Interest, Willingness to Pay IT/Support services Communication software Business model preferences (bundled or a la carte) Preferred type of provider (broadband service provider, local contractor, etc.) Factors compelling business to select service from an ISP/telco/MSO vs. independent contractor/systems integrator Barriers to purchasing IT products and services Barriers to purchasing smart products and services Raw Data Survey Results (SPSS Format)—allows companies to explore the results and dig deeper into desired topics. Analysis & Survey Results (PowerPoint Format)—analyzes the survey results. Highlights opportunities and challenges in the SMB market, including new challenges created by the COVID-19 pandemic and new work-at-home policies, and provides a graphical presentation of the top-level results and key cross-tab analyses. Analyst Access—access to analyst team for specific topical questions related to survey.
Custom Cuts—by service provider footprint, industry type, or business size available on request Parks Associates will survey 1,000 SMBs in the US. For the purposes of this study, SMBs are defined as businesses with fewer than 250 employees. |
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