Browse All Consumer Analytics hem-360-2016.gif

360 View: Energy Management, Smart Home, and Utility Programs analyzes adoption patterns for smart home devices that enable consumers to manage their home energy consumption (thermostats, lighting, power strips, etc.). Topics:

  • Adoption & use of energy management services and smart energy devices
  • Integration of smart home products and services into utility energy programs
  • Incentives for consumers to participate in energy programs
  • Channel preferences for energy management services and programs
  • Comarketing effectiveness, impact on brand trust
  • Quantifying the impact of energy services on home services, including HVAC monitoring, and appliance monitoring
  • Understanding the value of the smart thermostat data
  • Consumer Decision Process in the adoption and usage of utility programs
  • Consumer Interest and Market Potential for whole-home energy management products and services
  • Response and Expectations from co-branded energy programs
  • Effective methods for marketing energy programs

Publish Date: 1Q 2016

Slides: 86

Authored By:
Tom Kerber - Senior Director, IoT Strategy and Custom Research
Yilan Jiang - Senior Director of Consumer Analytics
David Mitchel - Research Analyst

Published by Parks Associates
© October 2015 Parks Associates | Dallas, Texas 75248

All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America.

Disclaimer
Parks Associates has made every reasonable effort to ensure that all information in this report is correct. We assume no responsibility for any inadvertent errors.
 

Consumer Preferences for Solar and Storage

360 View Update: Consumer Preferences for Solar and Storage measures current adoption of solar solutions and profiles current owners. It also analyzes consumer interest in solar energy, storage, and a comprehensive home energy management solution that includes partnerships between residential ...read more
Streaming Media Device Usage: Beyond Sales Receipts

This 360 View Update analyzes ownership and usage of Internet-connected entertainment devices, including gaming consoles, smart TVs, streaming media players, Blu-ray players, and DVRs. The research analyzes activities, media consumption, and spending among connected CE owners to determine best ...read more
Consumer Adoption & Use of IP Cameras

This 360 View Update provides an overview of the market for IP/networked cameras, tracks their rising popularity, and uncovers the trends driving growth in this product category. It profiles current owners and their video storage abilities as well as consumers planning to buy an IP camera in ...read more
© 1998-2023 Parks Associates. All Rights Reserved.