Energy efficiency plays an important role in the purchasing decisions for many products and as utilities expand energy efficiency programs, understanding the impact of financial incentives on the consumer purchase process is critical. This research quantifies free ridership and the impact of incentives on product sales mix. The smart home is becoming a key driver of residential energy efficiency. Thermostats and lighting solutions are among the most adopted categories of smart products, creating opportunities for utility EE and DR programs. This research quantifies the thermostat and lighting markets, identifies major channels for each product, and profiles owners and those likely to purchase. Connectivity also creates opportunities to build new business models. Bundling with an array of new services has the potential to create new recurring revenue streams in the connected home. This research examines consumer preferences for bundling products, services, and recurring models. Publish Date: 1Q 2018 Slides: 121 Authored By: Tom Kerber - Senior Director, IoT Strategy and Custom Research Katherine Li - Data Analyst David Mitchel - Research Analyst Yilan Jiang - Senior Director of Consumer Analytics
Published by Parks Associates All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher. Printed in the United States of America.
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