This 360 View analyzes consumers’ adoption and usage of mobile devices, services, and apps. Mobile computing devices, from smartphones to tablets to wearables, are one of the fastest growing and most innovative marketplaces. The shift from voice to data and from desktop browsers to mobile apps has reshaped consumer consumption habits of media, information, and services.

This consumer study tracks adoption trends of major mobile device categories, analyzes consumer use of mobile data and mobile apps for media and daily information needs, and explores how mobile data usage will evolve between cellular data and Wi-Fi usage.

It includes consumer research on topics including:

  • Overview of Smartphone and Tablet Markets
  • Smart Watches
  • Mobile Phone Services
  • Mobile-Fixed Cannibalization
  • Mobile Data Services
  • Mobile Data Activities

Download the Table of Contents

Publish Date: 3Q 2016

Slides: 116

Authored By:
Harry Wang - Senior Director of Research
Yilan Jiang - Senior Director of Consumer Analytics
Kristen Hanich - Director of Research
Katherine Li - Data Analyst
David Mitchel - Research Analyst

Published by Parks Associates
© September 2016

All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America.

Parks Associates has made every reasonable effort to ensure that all information in this report is correct. We assume no responsibility for any inadvertent errors.

© 1998-2023 Parks Associates. All Rights Reserved.