This consumer research study provides a comprehensive analysis of CE adoption and purchases, impact of new technologies, consumer segmentation, and market trends. Parks Associates completes the most in-depth surveying and analysis of U.S. home technology ownership and intentions available.

This study provides data and analysis from a survey of 10,000 broadband households being surveyed in Q1 2017 as well as trending from surveys dating back to 2013. The volume of data gathered each quarter is significant. Beyond high-quality fielding and analysis, Parks Associates’ role is to parse data into meaningful information that your company can use for quality decision making.

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Publish Date: 2Q 2017

Slides: 100

Authored By:
Tricia Parks - Founder
Yilan Jiang - Senior Director of Consumer Analytics
David Mitchel - Research Analyst
Katherine Li - Data Analyst

Published by Parks Associates
© August 2017 Parks Associates | Dallas, Texas 75001

All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America.

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