The landscape of connected CE devices within the household is ever-changing, affecting consumption, delivery, and user experience throughout the entire connected home. This study provides a comprehensive look at connected CE devices, including traditional devices (e.g., computers, tablets, smartphones, televisions, DVRs, Blu-ray players, game consoles, and set-top boxes) as well as emerging device categories (e.g., smart speakers with personal assistants, streaming media players, connected speakers, and VR headsets). The study assesses changes in ownership and use, brands, and the consumers that buy them.
Quantifying Brand Loyalty: Connected Device and Platform Ecosystems
This research analyzes consumers who use multiple platforms (computers, smartphones, tablets, TVs, streaming media players, gaming consoles, and smart home and smart audio products) of the same brand. It includes companies such as Apple, Amazon, Google, Microsoft, and Samsung. This research ...read more
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Connected Consumers: Streaming Video Products
This research provides a current view of the consumer adoption and demand for different streaming video products in today’s market. It examines the progress of consumer usage of streaming video devices and platforms, most-demanded features, the competitive picture for device platforms, brand ...read more
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Streaming Video Products: Platform Wars
This research investigates consumer use and adoption of various streaming video platforms, including smart TVs, streaming media players, and gaming consoles, but also mobile devices, PCs, and set-top boxes from pay-TV providers. It identifies top use cases for these devices, comparing and ...read more
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