This 360 View analyzes consumer adoption and use of mobile devices, services, and apps. Mobile computing devices, from smartphones to tablets to wearables, are one of the fastest growing and most innovative consumer technology marketplaces. The shift from voice to data and from desktop browsers to mobile apps has reshaped consumer consumption habits of media, information, and services.

This consumer study tracks adoption trends of major mobile device categories, analyzes consumer use of mobile data and mobile apps for media and daily information needs, and explores how the use of apps on the phone and in the car could disrupt traditional industries.

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Publish Date: 3Q 2017

Slides: 87

Authored By:
Kristen Hanich - Director of Research
Harry Wang - Senior Director of Research
David Mitchel - Research Analyst

Published by Parks Associates
© September 2017

All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America.

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