Events

Research firm hosts executives from Constellation Energy, Georgia Power, Stanley Black & Decker, and more at Smart Energy Summit

New consumer research from Parks Associates finds 44% of US internet households say they are taking active steps to reduce their energy consumption at home. The research firm, which surveyed over 10,000 internet households to determine their adoption, usage, and attitudes regarding smart energy solutions and utility programs, will host the 13^th ann ...read more

Future of Video addresses new trends and strategies focused on content aggregation, with executives from TELUS, Comcast Technology Solutions, IRIS.TV, Philo, and more

New research from Parks Associates shows content aggregators are gaining ground on direct and bundling methods for signing up new subscribers—33% of OTT subscribers have subscribed to at least one service through an aggregator platform as of 3Q 2021. Parks Associates will virtually host “Content Aggregation” on ...read more

36% of US internet households are actively shopping for a smart home device, as of Q4 2021

New research from Parks Associates finds that as of 4Q 2021, 36% of US internet households are actively shopping for a smart home device. The research firm today announced the keynote and speakers for “State of the Smart Home,” the opening session for the 26^th annual CONNECTIONS™: Premier Connected Home Conference, which is now scheduled for Wednesday, February 16, 11:00 a.m. CT. Event ...read more

14% of US broadband households own a smart light bulb 

Parks Associates today announced the agenda for the 13^th annual Smart Energy Summit: Engaging the Consumer, happening in-person February 28–March 2 at the Omni Hotel in Frisco, TX. The firm announced new research based on a 4Q 2021 survey of more than 10,000 US broadband households, which shows adoption of smart light bulbs has reached 14% of US broadband households. Purchase intentions for all smart energy, lighting, an ...read more

Parks Associates’ Connected Health Summit highlights expansion of the market, including adoption of health devices and services and insights from leading companies  

Parks Associates’ latest consumer data highlights that connected health devices have gone mainstream: 64% of US broadband households have used a telehealth service in the past 12 months; 37% own a wearable; and 25% have a connected medical device. Parks Associates will virtually host “Health and Home: State of t ...read more

Executive events, in-person and online, continue to be driving force for strategic business insights and networking experiences 

International research firm Parks Associates today announced promotions to key members of its marketing team, as the business expands its industry leadership through both virtual and in-person events in 2022. The firm named Hailey Laughlin as Senior Marketing Manager, Rosey (Ulpino) Sera as Senior Public Relations and Marketing Manager, and Vicki A ...read more

Two-thirds of US broadband households feel it is impossible to keep their data completely secure

Parks Associates will host leaders from multiple connected home industries tomorrow in Las Vegas for the 16^th annual CONNECTIONS™ Summit: Smart Home Growth Strategies.Session topics will focus on adoption of connected home solutions, including smart home, broadband, home networking, safety and security, connected health, independent living, and emerging home services. CONNECTIONS ...read more

Future of Video address OTT service stacking and video service bundling strategies

Parks Associates’ new research, from a 3Q 2021 survey of 10,000 broadband households, finds 49% of US broadband households now have four or more OTT service subscriptions, an increase of 3% since Q1 2021. Future of Video: OTT, Pay TV, and Digital Media, sponsored by Everise, Comcast Technology Solutions, Symphony MediaAI, Deltatre, Brightcove, Future Today, Bitmovin, and Metrological,focuses o ...read more