"OTT" articles

AT&T’s efforts to expand beyond its telecommunication arm to become an entertainment media conglomerate has mostly been a failing prospect. AT&T hoped to enter the pay-TV market with the purchase of DIRECTV in 2015 but was offset by the rise of streaming media. AT&T attempted to cut losses and drop its traditional pay-TV offerings when it sold a 30% stake of the DIRECTV, AT&T TV, and U-Verse businesses to private equity firm TPG in February. AT&T now looks to...

Parks Associates’ 4 th  annual  Future of Video: OTT, Pay TV, and Digital Media  series is proud to announce Symphony MediaAI as their research sponsor.  Symphony MediaAI is the leading provider of financial management services and is rapidly emerging as a leading provider of AI-powered technology solutions that help accelerate revenue growth for the global media industry. Symphony MediaAI experts develop proven software solutions for revenue...

There is a booming market for OTT services that spotlight niche genre interests and feature rare content not widely available. Services like Shudder, Arrow, Shout! Factory, and Screambox have all seen significant growth by catering to genre fans with programming tailored to their interests. Swedish home video label Klub Super 8 will launch the global subscription OTT service Cultpix in summer 2021. The service will feature over 400 cult classic and vintage films and television...

Parks Associates ' Future of Video: OTT, Pay TV, and Digital Media virtual series continues with the upcoming session Beyond the Theater: New Windowing Strategies on May 5 from 12:30 PM to 2:45 PM CST. Industry leaders will address how studios are handling distribution of high-profile, first-run theatrical titles, especially those who also operate their own direct-to-consumer OTT services and how the windowing process could evolve from here. Register  now to secure...

T-Mobile launched a unique strategy to target cord cutters through distinct content offerings when it unveiled its vMVPD service TVision in November. Despite the steady growth of the online pay-TV market, TVision courted controversy early on when content providers filed complaints over T-Mobile’s separation of channels between its VIBE and LIVE plans. Providers including ViacomCBS, NBCU, and Discovery stated that TVision’s inclusion of their channels on the skinnier VIBE ($10/month)...

Parks Associates is hosting the next Future of Video: OTT, Pay TV, and Digital Media Conference on May 5 discussing Beyond the Theater and New Windowing Strategies. Event sponsors include: Everise, Deltatre, Brightcove, Bitmovin, and Metrological.  Prior to 2020, the traditional content windowing process for new theatrical releases had remained relatively the same for decades upon decades. Movie theaters were the primary channel for first-run movie titles and the...

Change is the new normal for the video services market as the relationship between content, consumers, and services is constantly shifting.Parks Associates research reveals that the overall annual OTT churn rate is 38% for broadband households in the US. Taking this into consideration, services have to transform their operations to reduce costs, meet future demand, and support new business models. In this ever-changing environment, it is critical for content and streaming...

The $48.5 billion purchase of DirecTV by AT&T in 2015 collided with a rise in cord cutting that dominated the video market. The six years that has followed saw an emergence in video streaming services as an alternate to traditional TV packages that resulted in major losses for AT&T’s premium TV services. AT&T was in a difficult position with its legacy video assets and has invested its future in its flagship streaming service HBO Max. AT&T’s sale of a 30% stake...