"OTT" articles
Last week, Sundance Film Festival concluded its seven-day run, premiering new movies and other Festival experiences digitally and on satellite theater screens across the US, due to the continuing presence of COVID-19. In terms of major buyers at film festivals, streaming services like Hulu and Apple+ are still the new kids on the block. However, they are arriving with the most purchasing dollars, leading to record-breaking sales and proving the growing importance of OTT services in the...
Apple TV+ has become one of the leading SVODs since it launched in November 2019, building off of Apple’s brand recognition and device partnerships. At launch, Apple TV+ courted subscribers with a promotional deal offered. Users that purchased a new Apple device were given a year of free access to the service, and that promotion was first extended to February 2021.
In an effort to retain the core subscribers who initially signed up for the service, Apple has extended the promotion...
As COVID-19 continues to impact the shuttering of movie theaters and the changes within content windowing, device manufacturers have raced to deliver premium home entertainment experiences as a supplement to audiences that regularly attend theaters. An announcement at CES indicates that Sony is leveraging its smart TV technology to generate interest in legacy and recent theatrical titles and its new line of Bravia XR TVs.
At CES 2021, Sony unveiled Bravia Core, a...
The increasing number of connected devices, massive shift to remote work and education, and high demand for perfectly reliable streaming video services places unprecedented strain on home networks. At the same time, home service providers’ traditional bundles are in decline as more subscribers move to a stand-alone broadband bundle plus OTT video services.
Don't miss Parks Associates' final CONNECTIONS Summit session, Building the New Home Services Bundle , on...
On December 1 st , Pluto TV launched a free, ad-supported channel of original Showtime programming called Showtime Selects. The linear-style channel, whose content will be updated monthly, includes roughly 250 hours of originals with sneak peaks and select episodes of Showtime series such as Shameless , The Affair , Ray Donovan , and Billions . According to Michael Engleman, Showtime’s chief marketing officer, the goal is to keep the channel on Pluto TV “indefinitely”. A...
The COVID-19 crisis continues to have a significant impact on how consumers live and how companies, including OTT players, operate their businesses. While sporting events and other live events are starting or planning to come back, the impact from the dearth of live content will reverberate for months to come. Losses in programming, advertising, and sponsorship are clear challenges for providers, while some sports-specific OTT services are struggling around rights, fee payments, and...
Join Jason Schaeffer, SVP Growth, Crackle Plus , at Parks Associates' upcoming Future of Video conference next week on December 14-16. Jason will be participating on the Lowering Churn in a Hyper-competitive Market panel on December 15. He shared his thoughts with us recently on the OTT SVOD space:
What major changes are taking place for video distribution this year?
More competition with svod and avod, as new entrants hit the market (Disney +, Discovery),...
Parks Associates' upcoming Future of Video: OTT, Pay TV, and Digital Media conference will be held virtually on December 14-16 and will bring together industry leaders to share insights on new trends in the video and connected entertainment industries, with insights on consumer behaviors and preferences and the challenges for the video industry in meeting these expectations. Ahead of the conference, Renato Bonomini, VP, Global PreSales, ContentWise , shared with us his thoughts on...
