"streaming" articles

Prior to Parks Associates’ 1st-annual Future of Video: OTT, Pay TV, and Digital Media conference, Mrugesh Desai, Head of Solutions Engineering, Accedo shared insights with the analyst team to discuss wthe challeges facing the video industry and how the industry will drive growth in video entertainment over the next few years. Mrugesh will be participating on the Evolution of the Consumer Experience panel on Wednesday, December 12, at 1:30 PM. Panelists joining him on this...

Prior to Parks Associates’ 1st-annual Future of Video: OTT, Pay TV, and Digital Media conference, Joel Fineman, Director, Publisher Development, Premion shared insights with the analyst team to discuss the challenges facing the video industry.   Joel will be participating on the Distribution Opportunities and Challenges for Content Producers panel on Tuesday, December 11, at 8:45 AM. Panelists joining him on this session include:   Jon Cody,...

Prior to Parks Associates’ 1st-annual Future of Video: OTT, Pay TV, and Digital Media conference, Colleen Moraghan, Senior Vice President, Data Solutions, 605 shared insights with the analyst team to discuss challenges with growing video entertainment today and in the future. Colleen will be participating on The New Economics of Video panel on Tuesday, December 11 at 3:00 PM. Panelists joining her on this session include: Kristen Finney, EVP, EMEA TVD, 20th Century Fox...

Prior to Parks Associates’ 1st-annual Future of Video: OTT, Pay TV, and Digital Media conference, Anthony Smith-Chaigneau, Sr. Director Product Marketing, NAGRA shared insights with the analyst team to discuss the fthe future of Pay TV. Anthony will be participating on the Future Video Services: How VOD, Linear, OTT, and Pay TV Come Together panel on Tuesday, December 11, at 1:15 PM. Panelists joining him on this session include: Scott Ehrlich, Vice President, Emerging...

OTT video service popularity is still on the rise over 10 years after its debut. Parks Associates shows that there are now over 200 service options to choose from in the U.S. alone. While there are clear leaders in the industry, like Hulu, Netflix, and Amazon’s Prime Video, the remaining competitors are still battling for a spot on the top 10 list. Parks Associates recently released its 2018 update to the top 10 OTT contenders in its OTT Video Market Tracker and it seems that...

According to Parks Associates research, the percentage of broadband households not intending to purchase a smart home device due to security and privacy concerns has increased from 21% in Q1 2017 to 32% in Q1 2018. Further, more than one-fourth of U.S. broadband households strongly agree that it’s impossible to keep their personal data away from unauthorized users. Security and privacy concerns are clearly becoming top of mind for many connected consumers. As the number of...

In a complimentary webcast hosted by Parks Associates and Swrve on September 6, 2018, Hunter Sappington , Research Analyst, Parks Associates, led discussion about OTT churn rates and how companies can work to retain consumers and increase engagement. Joining Sappington was Swrve’s CMO, Barry Nolan and Comcast’s Senior Director of Product Management, David Browne. After a brief introduction of the panelists, Sappington started of the webcast with research on OTT consumers...

The growth in both traditional OTTs and virtual  MVPDs has been the story of 2018 so far in the digital media marketplace. It seems every day a new service is launching, a new company is entering the space, and a new option for content emerges for consumers. Luckily for content companies, consumers appear receptive to this trend and have responded with subscriptions. According to data from early 2018, Virtual MVPDs have seen the largest growth of any type of OTT...