"OTT" articles
The shift to online video consumption is pushing traditional players to adjust their strategies. Online pay-TV services are more affordable options to traditional pay TV, so subscribers have more flexibility in their video entertainment budgets to build their video service portfolio.
Industry experts from Cox Communications, FuboTV, Philo and Verimatrix will share their insights on shifting revenues and successes as pay-TV providers trial and deploy new services...
The Future of Video: OTT, Pay TV, and Digital Media conference will be held December 14-16 and brings together industry leaders in the OTT market to share insights on consumers behaviors and preferences and the challenges for the video industry in meeting these expectations. Dan Hurwitz, Chief Revenue Officer at Penthera , recently shared how to prevent customer churn and what business looks like for OTT in a pandemic:
What is the impact of the Pandemic on consumer viewing and...
Parks Associates recently announced Amdocs Media as a sponsor for the upcoming Future of Video conference.
Massive consumer demand for media and constant shifts in technology are continuously driving digital service providers to re-imagine their products and features. Amdocs Media, a division of Amdocs, combines the strategic capabilities of best-in-class acquired companies to provide end-to-end or modular solutions for the rapid deployment of new media services...
The OTT space has been bolstered recently with the launch of high-profile services such as Disney+, Apple TV+, HBO Max, and Peacock. Each is taking a different approach to gaining market share in a crowded OTT landscape, and their effect on the CE platform ecosystem is significant. At the same time, many services need to adjust near-term content strategies to compensate for production shutdowns in original content.
Don't miss the opportunity to attend the first Future of...
Parks Associates' upcoming Future of Video: OTT, Pay TV, and Digital Media conference on December 14-16 brings together industry leaders to share insights on new trends in the video and connected entertainment industries. Simon Leadlay, Head of Product Management at You.i TV , shared thoughts with us on the OTT industry's shift to online video consumption:
How is the shift to online video consumption pushing traditional players to adjust strategies?
There are two...
As the presence of OTT services has increasingly grown over the past few years, free trials have been an effective tool for these services to engage and acquire customers. These free trials allow potential customers the opportunity to explore a service’s content offering as well as other aspects of the user experience that the free trial period and the user experience are compelling enough to convert those trialing the service to paying customers.
Considering how effective free...
Yesterday, the Wall Street Journal reported that Comcast is in talks with Walmart to partner on a new line of smart TVs. The smart TVs would be running Comcast's X1 operating system, which powers the company's Xfinity set-top boxes and Flex streaming media devices. As per Wall Street Journal's report, Walmart would manufacture and promote the X1 smart TVs in its retail stores, potentially under Walmart branding, and also receive a share of recurring revenue generated via these smart TVs...
vMVPDs, online pay-TV services that offer bundles of live channels, entered the video services market in 2015 with a promise of lower monthly costs and more customizable channel packages than traditional pay-TV, and no restrictive contracts. The goal was to capture dissatisfied traditional pay-TV subscribers and those interested in an online live/linear TV experience. vMVPDs largely delivered on that promise by building a solid base of subscribers across several different providers, like...
