"streaming" articles

Long an advertising and ratings powerhouse for the Peacock, one of the hottest stories to come out of Rio is the decline in NBC viewership ratings for the Games of the XXXI Olympiad. There are several reasons the Rio Olympics broadcasts are not resonating quite as highly with viewers: Broadcast Delays – As has been the case in previous years, NBC delays some of its most popular events for primetime broadcast. This leads to the possibility of event results hitting the press...

VidCon, online video's takeover of the Anaheim Convention Center, was interesting, thought provoking, educational, and honestly a lot of fun. Between keynotes and discussions on the future of online video, I witnessed mass gatherings of fan communities and enjoyed unexpected brief meetups with Dr. Lindsey Doe of sex ed channel Sexplanations, and Michael Stevens, creator and longtime host of the channel Vsauce. Amidst the controlled chaos of online video's biggest gathering, a few key...

According to Parks Associates research , 9% of U.S. broadband households switched broadband service providers in the last 12 months; almost 1/4 of these households did so in order to obtain faster service at a comparable price. This week, AT&T announced that it would be upgrading its U-verse home Internet plans with additional service options, including a plan with unlimited data. The upgrades will begin in May and all current U-verse home Internet customers will...

Today, 59% of U.S. broadband households subscribe to an OTT video service. Two-thirds of broadband households own a connected entertainment device, and more than one-quarter own a streaming media player. 2015 saw key trends in the connected entertainment world, trends that will continue to affect the industry in 2016. As the new year progresses, players in the global market will face new opportunities and challenges. Parks Associates and Lynx Technology recently partnered...

It seems this fall has been a great time for streaming services in the United States.  Google has introduced its ad-free YouTube Red and YouTube Music services, available free of charge to Google Play subscribers, and now T-Mobile has expanded its unCarrier approach to video as well as music. I'm talking about T-Mobile's new Binge On feature, available to subscribers of T-Mobile's 6GB plans or higher.  Last year T-Mobile introduced Music Freedom, a feature that offered...

Though the streaming media device industry is a mature industry, it continues to grow. Industry players find themselves in a highly competitive environment, requiring continuous innovation and compelling value propositions to increase both the base and market share. Content, as always, is table stakes for both unit sales and usage. With more popular content apps such as CBS, HBO, and Showtime offered via OTT streaming, there is potential for a continued shift to non-linear TV. In...

Earlier this month, Netflix made an unpopular (but at the same time necessary) decision to raise prices. The price hike was $1 per month and only applied to its second tier of service, which includes HD video and allows for two simultaneous video streams. Speculation arose that the Netflix price increase was tied to issues with password sharing, which Parks Associates covered heavily in The Cost of Piracy earlier this May. Naturally, this reignited the conversation surrounding OTT...

The Internet of Things brings new capabilities to Canadian households, driving the continued increase in consumer spending on connected devices and entertainment options. These solutions create new revenue streams across a variety of market sectors, but a company’s success comes only with an understanding of the consumer demands and market factors driving adoption and usage. In the infographic below, Parks Associates outlines several technology adoption trends in Canada discovered...