"digital media" articles
Companies often lack adequate data about their service’s core audience until long after their initial launch. The lack of relevant and actionable data can cause services to operate inefficiently and target the wrong audience segments, especially at those critical early stages.
Don't miss the upcoming Future of Video conference session, Data and Decision Making in Video Services , on December 15 at 3:00 p.m. CT.
This session addresses the latest use cases...
OTT services are ramping up their free trial and promotional activities. They are lengthening typical trial windows and offering OTT bundled with other entertainment services to entice more samplers and give current video consumers more time to evaluate the merits and long-term value of a service, with the hope of converting them to a paid subscriber.
The Future of Video Conference session Retention and Churn in OTT will take place virtually on...
OTT aggregators have become a major access point for attracting video consumers to multiple subscription services through a unified platform.
OTT video aggregation has moved beyond its initial development and is now at a point where multiple companies are vying to be the central consumer hub, including traditional pay-TV providers, device manufacturers, subscription OTT aggregators, virtual MVPDs, and ad-based OTT aggregators.
Register today to attend the...
The shift to online video consumption is pushing traditional players to adjust their strategies. Online pay-TV services are more affordable options to traditional pay TV, so subscribers have more flexibility in their video entertainment budgets to build their video service portfolio.
Industry experts from Cox Communications, FuboTV, Philo and Verimatrix will share their insights on shifting revenues and successes as pay-TV providers trial and deploy new services...
The OTT space has been bolstered recently with the launch of high-profile services such as Disney+, Apple TV+, HBO Max, and Peacock. Each is taking a different approach to gaining market share in a crowded OTT landscape, and their effect on the CE platform ecosystem is significant. At the same time, many services need to adjust near-term content strategies to compensate for production shutdowns in original content.
Don't miss the opportunity to attend the first Future of...
Yesterday, the Wall Street Journal reported that Comcast is in talks with Walmart to partner on a new line of smart TVs. The smart TVs would be running Comcast's X1 operating system, which powers the company's Xfinity set-top boxes and Flex streaming media devices. As per Wall Street Journal's report, Walmart would manufacture and promote the X1 smart TVs in its retail stores, potentially under Walmart branding, and also receive a share of recurring revenue generated via these smart TVs...
Some of our latest consumer research, Households with Children: Dominant Tech Purchasers , reveals households with children, particularly those ages 6-11, are the leading demographic groups for technology product and entertainment service purchasing.
About 30% of broadband households have children at home, which translates to 32 million households. In general, households with children are young enough to be receptive to smart home technology but old enough to have the...
“Baby Yoda.” These are two words that many consumers have come to recognize, and, frankly, to adore. The surge in popularity of the lovable character is symbolic of the company behind it. During its fiscal Q1 earnings call, The Walt Disney Company reported strong growth for its direct-to-consumer division, which includes Hulu, ESPN+, and newly-launched Disney+.
Disney announced subscriber figures for each of its streaming services for the first time, illustrating its success in...
