"Apple" articles

Apple’s announcement today regarding its deal with MLS (Major League Soccer) reveals a huge partnership that will play out over 10 years, valued at $2.5 billion .  Launching Feb 1, the MLS Season Pass from Apple will offer MLS fans every live match plus access to all postseason games, with no blackout dates for $14.99 a month or $99 per season. For Apple+ subscribers, the discounted rate of $12.99 a month and $79 per season is offered.   Prior to the 2020 OTT...

Apple’s announcement today regarding its deal with MLS (Major League Soccer) reveals a huge partnership that will play out over 10 years, valued at $2.5 billion. Launching Feb 1, the MLS Season Pass from Apple will offer MLS fans every live match plus access to all post season, with no blackout dates for $14.99 a month or $99 per season. For Apple+ subscribers, the discounted rate of $12.99 a month and $79 per season is offered. Prior to the 2020 OTT streaming boom, the bulk of...

A majority of US internet households now own and use at least one internet-connected health product that captures and interprets their health data. Consumers’ adoption and use of smart watches continue to increase, while other device categories have declined post the height of the pandemic. Over half of wearables-owning households report owning and using an Apple Watch. Since its acquisition by Google, Fitbit has declined from the market leader to second place. After a successful...

Smart home products may use a centralized control architecture, a distributed control architecture, or enable both. Consequently, consumers may be able to control their smart products individually, or as a group through a central control point (hub, app, voice assistant, etc.), or have options for either. In a distributed control architecture, individual products perform specific jobs for consumers, but those products also benefit from collaboration with other products. A loose...

This is an excerpt from Parks Associates OTT Video Market Tracker, a monthly and quarterly research publication covering the N. American OTT Service Market. This month, Apple and Major League Soccer (MLS) announced a deal making Apple the exclusive streaming home for every single live MLS match, starting in 2023 through 2032. The deal is a major marker in sports history. It is the first time that a major sports league has given fans access to all of its content on one single...

Apple’s annual World Wide Developers Conference (WWDC) took place on June 6, with the tech giant unveiling a score of new product releases and software updates. Apple’s latest announcements were focused on enhancements and upgrades to its existing products and services.  Notable was the emphasis on the Home App upgrades, along with security and efficiency. Parks Associates research shows that while consumers use multiple platforms in the home, 66% are interested in a single...

In the age of the Internet of Things (IoT), a tsunami of new information is coming from connected devices. Insurers, intent on securing the deepest level of insight, will need a way to tap into the source. Traditional insurance practices for data acquisition through third parties may not work; IoT data will be a source of competitive advantage and, therefore, not readily shared. The companies deploying smart home solutions, not the insurer, will have control of the relationship and...

Apple has long carried itself as a staunch defender of user privacy. CEO Tim Cook has even asserted privacy is a “fundamental human right,” and Apple’s track record has supported this notion. For example, Apple resisted the FBI’s attempts to access iPhone networks for the sake of monitoring and catching suspected terrorists and mass shooters, realizing the dangerous precedent that could be set by allowing government entities to access individuals’ private messages without a...