Jason Johnson, Co-founder and CEO at August, discusses factors that will increase consumer satisfaction in the smart home industry:

What is the most important next step to engage consumers in smart home solutions, connected entertainment services, and/or value-added services like tech support and connected health?

Providing a seamless solution across devices and users will be key to engaging smart home consumers. Successful companies will provide products and services that work together versus products that operate in isolation.

What is the biggest challenge your company faces in 2015?

While August has achieved tremendous success with tech-savvy early adopters, in 2015 August needs to educate mainstream consumers on the benefits of electronic home access control.

What is the biggest driver for the connected consumer market?

Over the past several years consumer interest and familiarity with connected home products has grown tremendously. The prevalence and increased accessibility of more powerful smartphone technology has been an important driver. It’s no surprise that the connected home industry has shifted toward mobile apps and a greater focus on providing a seamless experience across devices and platforms.

What are the most important initiatives your company is taking in 2015?

For 2015, August will focus on three key initiatives to help drive growth. First, August is committed to supporting and expanding our flagship product August Smart Lock. Next, August is investing heavily in R&D to deliver new products that complement August Smart Lock and reimagine how people access their homes. Finally, August will continue to focus on growing the team, as well as providing the right resources.

Describe your vision for the smart home and entertainment markets in 2020.

Traditionally it has taken up to 50 years for new technology to be adopted in the majority of homes.  Smart home technology is being adopted at a tremendous pace.  By 2020, we should see at least 50% of homes with an assortment of smart devices controlling home systems.

Jason Johnson will be speaking on the panel “Investing in the IoT Markets” at 1:15 PM during CONNECTIONS in San Francisco, CA, May 21, 2015. Other speakers include representatives from Comcast Ventures, Concours Ventures, Digital Trends, and Dreamfunded.com.

For more information on CONNECTIONS speakers, sessions, or topics, visit www.connectionsus.com. Register to attend today!

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