Friday, May 19, 2017

One-third of U.S. broadband households familiar with smart home devices

Special session at CONNECTIONS™, featuring Stringify, Centercode, Internet of Things Consortium, Audio Analytic, and Greenwave Systems, examines user experience and connected IoT platforms

Parks Associates released new research showing roughly one-third of U.S. broadband households report they are familiar with smart home devices. In addition, more consumers see value in smart home devices, including smart door locks, video door bells, and networked cameras, than are familiar with the products, indicating a robust opportunity for broader adoption and usage.

CONNECTIONS™: The Premier Connected Home Conference, May 23-25 in San Francisco, features a special session sponsored by Greenwave Systems, “Smart Home Platforms: Revolutionizing the Consumer Experience,” examining solutions and business strategies for companies to enhance the value of IoT devices for customers.

Smart Devices: Familiarity,  Perceived  Value and Affordability | Parks Associates

“More than one-fourth of households own at least one smart product, but only 12% own a smart home system,” said Tom Kerber, Director, IoT Strategy, Parks Associates. “CONNECTIONS™ will address how service providers, product developers, and manufacturers can bridge that gap and adapt their strategies to sell more, both as part of the system sale and post-installation.”

Smart Home: Quest for Compelling Use Cases, new research from Parks Associates, shows that nearly 70% of smart product owners own a device that is not connected to a smart home system and only 35% of smart product owners have the product integrated into a smart home system.

“We’re seeing an ever-increasing demand from customers wanting to use speech and gesture to interact with IoT devices and services. This trend is a focal point in the industry today, and we’re looking forward to exploring it further in our upcoming CONNECTIONS™ panel,” said Vaughn Rhodes, VP, Product Management, Greenwave Systems. “CONNECTIONS™ has proven to be a great place to share ideas with leaders in the IoT ecosystem, and we’re thrilled to be again be participating in the annual event.”

Smart Home Platforms: Revolutionizing the Consumer Experience,” 11:45 a.m. on Thursday, May 25, examines strategies to enhance user experiences through IoT solutions that unlock the full potential of all connected platforms. The session feature the following speakers:

  • Dave Evans, CTO and Co-Founder, Stringify
  • Luke Freiler, CEO, Centercode
  • Greg Kahn, President & CEO, Internet of Things Consortium
  • Dr. Chris Mitchell, CEO and Founder, Audio Analytic
  • Vaughn Rhodes, VP of Product Management, Greenwave Systems

To register for the 21st-annual CONNECTIONS™ conference, visit http://bit.ly/CONNUSregistration. To schedule an interview with an analyst or request specific research, contact Holly Sprague at [email protected], 720.987.6614.

About CONNECTIONS™

Parks Associates' 27th annual CONNECTIONS™: The Premier Connected Home Conference features an in-person conference on May 23-25, 2023 and multiple virtual sessions hosted throughout 2023. The event focuses on the adoption of technology including smart home, security, connected health, energy, and home automation.

Bringing together more than 1,500 senior executives, CONNECTIONS™ provides networking opportunities combined with visionary keynotes and virtual sessions. The Parks Associates analyst team leads all conference sessions, which are focused on technology innovations, consumer adoption and trends, product and service forecasts, and the evaluation of new business strategies, partnerships, monetization opportunities, and value-added service design.

Throughout the event, sponsors offer demos during networking events, spotlighting new technology innovations and services for the entertainment, mobile, and smart home market segments.

CONNECTIONS™ 2023 features an in-person conference on May 23-25, 2023, with virtual sessions on March 2, July 20, and October 5. For more information, contact [email protected], call 972-490-1113, visit www.connectionsconference.com.

Next: Parks Associates to host 21st-annual CONNECTIONS™: The Premier Connected Home Conference this week in San Francisco
Previous: More than 75% of U.S. broadband households use Wi-Fi for connectivity in their home

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