Thomas Guss, Business Development Manager at Watson Nordic, answers several industry questions preceding CONNECTIONS Europe next week in Amsterdam:

What is the most important next step for your industry to engage consumers in connected home solutions or new entertainment services?

• Making TV more personal
• Increasing usage of social media in TV watching and thereby increasing viral marketing for our TV service
• New business models to monetize in other than the traditional ways

What will be the biggest challenge your company currently faces?

• Finding more dynamic ways of presenting content to consumers
• True network neutrality also in the future
• Better ways to utilize big data

What will be the biggest driver for the connected consumer market?

• More convenient ways of consuming digital media
• Independence of time and place when consuming TV services
• Easy-to-use services 

Thomas Guss will be speaking on the panel "Future for TV Everywhere and OTT Services" during CONNECTIONS Europe, November 19 at 8:45 CET. Other companies represented on the panel include PacketVideo and Ericsson.

For more information on CONNECTIONS Europe speakers, sessions, or topics, visit www.connectionseurope.com. Registration for the event is still open! 

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