Antti Vihavainen, Partner, Business Development at Cozify, answers the following industry questions for the 2015 CONNECTIONS Europe Conference:

What challenges does Europe face with rolling out new smart home and connected entertainment services?

A large majority of people do not care about the “smart home” as such; they need benefits that address their needs. With the generic smart home vision we will probably not get beyond the early adopters.

What do you see as the biggest challenge facing your company in the next 12 months? 

Finding the right channel partners that are willing to invest in having a real dialogue with their customer base to understand their needs and what are the right value propositions for them. Obviously it is our job to help the partners to deliver a version of the product that fulfills the value proposition.

How will companies leverage the growth in the market in the next 12 months? What is the impact of the Internet Giants (Google, Amazon) getting involved in the market?

When several internet giants put their weight behind an initiative like this, it will increase the awareness of the general public. That will be a positive thing for all the parties involved.

Antti will be speaking on the panel session "Drivers of Growth: Accelerating Entertainment, Smart Home, & Health Services" on 10 Nov at 9:15. For more information on the agenda for CONNECTIONS Europe, visit www.connectionseurope.com.
 

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