New Parks Associates research released this week reveals the multiple routes pay-TV providers have when trying to reach European consumers in the home.

The firm's primary research study, Emerging Power of IoT in Europe, surveys large, statistically significant consumer samples in multiple Western European countries, focusing on the smart home, enertainment and content, and connected devices and support. The study reveals:

• 55% of U.K. broadband households, 36% of Spanish broadband households, and 20% of German broadband households have a set-top box
• Penetration of Internet-connected CE is 54% of German broadband households, 67% in the U.K., and 69% in Spain
• In Spain, 71% of broadband households have a gaming console, and 54% of have a computer connected to a TV

For more information on Parks Associates' European study, click here.

Parks Associates analysts will address pay-TV strategies for the Western European markets alongside industry executives at CONNECTIONS Europe, November 18-19 in Amsterdam. The session "Future of the Home Gateway: Entertainment and More" will specifically analyze the pay-TV market and the implications of new technologies entering this space.

Executives confirmed to speak during this session include:

• Darren Fawcett, CTE, Pace
• Irvind Ghai, Senior Director, Enterprise Carrier Solutions, Qualcomm
• Benoit Joly, SVP Marketing & Smart Life, Technicolor
• Simon Trudelle, Senior Director Product Marketing, NAGRA

For more information on CONNECTIONS Europe speakers and sessions, visit www.connectionseurope.com.

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