In a recent article for IP&TV News, Parks Associates research revealed more than 40% of broadband households in Germany and Spain own a smart TV, while UK adoption lags behind at only 33%.

The firm's latest European consumer research, released last week, also reveals 54% of Spanish and 38% of UK and German broadband households connect a PC to the TV.

Commenting on the research findings, director of research Brett Sappington remarked that Google Chromecast was a significant market driver for OTT content in Europe, where PC-to-TV connections remain higher than in the US. "Unfortunately, this approach has produced a fragmented user experience," he said. "Players in the video market, including pay-TV providers, have a real opportunity to differentiate themselves via a compelling, easy-to-use, unified user experience for consumers."

Read the full article by clicking here.

Smart TVs, OTT content, and other home entertainment services will be a key focus at the 2014 CONNECTIONS Europe Conference, taking place 18-19 November in Amsterdam. View the schedule and list of confirmed speakers by clicking here.

Further Reading:

• More than 40% of broadband households in Germany and Spain own a smart TV
• Emerging Power of IoT in Europe
• Outlook for the Smart Home in Western Europe
• Internet of Things: Smart Home Success through Bundled Services

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