Recent weeks have seen a spate of stories about the rising significance of the Asian market for the future of connected entertainment. It’s a backdrop that should make for an especially compelling Broadband and TV Connect Asia (12th-13th May 2015, Suntec, Singapore).

Here, four expert attendees discuss the future of the Asian market, and how they’re approaching this year’s event.

IP&TV News: How do you see the connected entertainment industry evolving within the Asian region over the next 12 months?

Anson Tan, CTO, PT Digdaya Duta Digital: I see that content rights owners are becoming more receptive to having their content delivered on multi-screen. More players are launching OTT services, including the traditional telcos, broadcasters, ISPs and newcomers.

The low barrier of entry has made this possible, but finding the right business model is still a challenge as most players are simply duplicating the content to the other screens.

Asad Naveed, General Manager, PTCL: Connected entertainment is going to have a great impact as people increasingly move to mobile devices for their video content.

Toru Maruta, General Manager, Global ICT Business Division, KDDI Corporation: I understand “connected” in the context of broadband, or fixed network. However, the trend we see is in the shift to mobile. Especially in LTE we see more viewers enjoying video on the smartphone. The key will be single sign on, or, in other words, id recognition.

Terence Yau, Senior Advisor, BesTV: It will be growing fast because of the development of OTT and mobile business.

IP&TV News: What trends are you expecting to see?

Asad Naveed: Bandwidth choking may happen in certain parts of networks. It will require huge upgrades

Anson Tan: Infrastructures are improving in a steady pace with most of the countries in the process of deploying their fibre-to-home strategy. With the improvement of new compression like H265, we can soon deliver a much better experience over the top service in Asia.

Toru Maruta: Traffic shifting to mobile – 3G, LTE…

Terence Yau: Growth in OTT market and the dramatic growth in number of OTT users.

IP&TV News: What will attendees be able to take from your session at Broadband and TV Connect Asia?

Anson Tan: Every country in Asia is unique in terms of infrastructure, customers, culture and human-ware etc. Therefore, do not assume a strategy that had worked in one part of Asia would work in another.

Terence Yau: I will be discussing the dramatic growth of OTT in the Chinese market. Also, you can see the variety of OTT products that are working in China as well as the upcoming products in 2015.

Asad Naveed: We’ll be sharing a case study on our launch of a new OTT service.

Toru Maruta: Content delivery and content business : how a carrier can monetize traffic both as an operator and a content provider. How to deal with the traffic trend too : the shift to mobile and traffic growth.

Click here for booking and more info on Broadband and TV Connect Asia (12th-13th May 2015, Suntec, Singapore)

Submitted by Broadband and TV Connect Asia event organizers.

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