Advertising and Apps

Nintendo has garnered a lot of attention over the past week, not just because of app downloads, but also in revenue gained from storefront businesses looking to lure customers by luring Pokemon. Restaurants around the world are turning into Pokemon gyms, and paying on a cost per visit basis, meaning that Nintendo's profits are dependent on heavy foot traffic above all. However, once enthusiasm wanes, Pokemon Go becomes about gameplay, and in that respect, it is not unique. Pokemon...

With the pervasiveness of the Internet and connected apps coupled with persistent consumer demand for video everywhere, the concept of TV has forever changed and so has the business that supports­ it—advertising. In 2009, Parks Associates published a report that analyzed the addressable and interactive components of TV advertising. Based on the state of the market at the time, Parks Associates defined advanced TV advertising as TV ads sold, purchase, and inserted in non-linear...

Google updated its terms of service informing users that their incoming and outgoing emails may be analyzed by software to deliver targeted ads.  Google says, "Our automated systems analyze your content (including emails) to provide you personally relevant product features, such as customized search results, tailored advertising , and spam and malware detection. This analysis occurs as the content is sent, received, and when it is stored." The initial reaction...

Powered by BrightLine ’s interactive TV and advertising technology, Walt Disney Parks and Resorts released a branded smart TV app  available on Samsung and LG smart TV sets. The app allows consumers to check out Disney theme parks and vacation packages right from their living room, on the big screen. The app offers a wealth of information, including videos, photographs, and interactive maps of Disney theme parks and resort properties. The app also includes...

Recent announcements and research findings confirm that automated, or programmatic, media buying and selling will soon be the standard way ad dollars are exchanged. Buyers are quickly realizing the benefits such cost efficiencies, reduced ad waste, scalable reach, transparency, and control, and are quickly changing the way they process their ad spend-moving away from traditional ad management platforms to automated, real-time markets. The ability to cherry pick the placement of...

Parks Associates follows the digital advertising industry closely. New research indicates that smartphone and tablet owners are increasing the amount of time they spend watching TV and video apps on their devices—in fact, 44% of tablet owners and 32% of smartphone users have increased their video consumption on these mobile platforms compared to 12 months ago. This increase in video consumption by consumers will lead to subsequent revenue increases for in-app advertising as...

As a research analyst with a focus on all things advertising , a recent article written for The World Post by WPP’s CEO Sir Martin Sorrell struck a chord. Anyone entrenched in the ad world knows that one of the major implications (both positive and negative) for emerging media markets is the implicit and explicit use of consumer data. Sorrell suggests, among other issues, that the ad industry reconsider the use of “opt-out” strategies and instead employ a more transparent, and...

By the end of 2012, 60% of U.S. broadband households owned at least one app-enabled CE device. Of the primary devices used to access apps, smartphones have the highest penetration rates, but newer app platforms, i.e., tablets and smart TVs, have experienced significant growth. As connected device penetration rises, so does consumer usage of content outside of traditional channels. Parks Associates estimates smartphone and tablet app downloads in North America will reach nearly 7...