Connected Health and the Smart Home: Assessing the Crossover Opportunities

Bryan Adams is the Chief Commercial Officer of GreatCall, Inc., the leader in connected health for active aging. Bryan joined the company in December of 2016 as a part of the Healthsense acquisition. Bryan leads a cross-functional team that addresses two related areas. The first is the company's broad data science initiative: leveraging the company's sizable data set to improve the experience for both internal and external customers. The second is the commercial product: ensuring that the GreatCall offering in the healthcare space both leverages the company's data science department and meets the broader needs of the market. Prior to GreatCall, Bryan was the CTO at Healthsense for almost five years, where he led the engineering, IT, product management, customer service, and clinical service teams. Prior to that, he was the CTO and founder of a startup in the mobile advertising space, and prior to that he was a Principal Investigator at iRobot, helping them start a healthcare group. He holds a BS, MEng, and PhD in Computer Science from the Massachusetts Institute of Technology.

As the chief strategy officer at Reflexion Health, Martin Alder oversees product development, market innovation, and user experience. His passions include leveraging healthcare technology and academic research to empower people to lead longer and healthier lives.

Prior to joining Reflexion Health, Martin co-founded Healthrageous, an innovative digital wellness company that was later acquired by Humana. Healthrageous was a pioneer in combining wireless biometric sensors, real-time coaching, and social networking to help people take control of their health and wellness.

Martin also co-founded Trained Genius, a cognitive enhancement company that incorporated neurofeedback and virtual reality to improve patients’ concentration, memory, and mental acuity. He holds patents in automated coaching systems and educating in virtual environments.

Martin is a national speaker who specializes in innovative healthcare technology, behavior change, and financial reform. He earned his bachelor’s degree in business administration from Franklin & Marshall College.

Melissa Barra, SLEEP NUMBER® setting 30, serves as the Senior Vice President, Chief Strategy and Customer Relationship Officer. Ms. Barra was Vice President, Consumer Insights and Strategy from February 2013 to January 2015. Prior to joining Sleep Number in February 2013, Ms. Barra was Vice President, Process Reengineering Officer for Best Buy Co., Inc. from 2011 to 2012. In a dual role, she also served as Vice President, Finance, New Business Customer Solutions Group from 2010 to 2012. From 2005 to 2010, she held leadership positions in Strategic Alliances and Corporate Development for Best Buy. Prior to Best Buy, Ms. Barra held corporate finance and strategy leadership roles in companies in the US and internationally, including Grupo Futuro S.A., Citibank, and GE Capital.

John Bojanowski is the President of Honeywell Life Care Solutions, a global leader in health management technologies and remote patient monitoring. Before joining Honeywell Life Care Solutions, Mr. Bojanowski served as the President and CEO of Motus Medical, Executive-in-Residence of MedPanel LLC, President of NiTi Surgical Solutions, and also provided senior management level consulting services for various medical device companies. Mr. Bojanowski earned his degree from Virginia Tech.

John Carpenter is the Vice President of Sales and Channel Engagement for Health and Wellness for Nortek. He previously served as the Chief Marketing Officer for Numera before their acquisition by Nortek.   Prior to that, John spent 17 years at Microsoft. John Joined Microsoft in 1995 as the Worldwide Healthcare Industry Manager where he was responsible for starting Microsoft’s Healthcare vertical. He held several other positions at Microsoft including Southeast District Business and Marketing Officer, Director of East Region Marketing and Sr Director of National Marketing Excellence.

John studied Computer Science at North Carolina State University. He currently resides in outside of Charlotte, NC.

Amy Cook serves as Director of Business Development, Sleep Marketing for ResMed, which has a world-leading 5 million cloud-connected devices for remote patient monitoring. Since joining ResMed in 2012, Amy has been integral in helping develop and roll out its suite of connected health solutions that have helped increase patient therapy adherence, improve healthcare efficiencies, and transform ResMed into a software-driven medical device leader. Amy has 15+ years' experience as a product leader in medical device and SaaS businesses, and is passionate about leveraging data-driven insights to deliver better health outcomes and care. She graduated with a BS in optics and an MBA in marketing from the University of Rochester.

Jody is founder and Senior Managing Partner of Longevity Venture Advisors LLC, where he works with innovative entrepreneurs, venture investors, public companies, and non-profit organizations to successfully leverage business and investment opportunities in the $7.6 trillion Longevity Economy. He is a recognized expert and thought leader on innovation, and products and services of relevance to the aging population, and the opportunities and challenges presented by the demographic wave. In honor of his contributions, he was recently recognized as a Top 50 Influencer in Aging by Next Avenue/NPR. He has over three decades of experience helping companies grow by developing and implementing competitive strategies and achieving their strategic market goals.

Jody was previously AARP’s Senior Vice President of Market Innovation where he conceived and built the first program to spark innovation in the market that benefits people over 50. In this role, he envisioned and developed the concept and market category of the $7.6 trillion Longevity Economy; Designed and helped execute AARP’s venture capital strategy as a member of the Investment Committee; Created and built the Health Innovation@50+ LivePitch franchise which attracted over 1,000 startup applicants resulting in 35 finalists which raised over $200 million in venture investment;  Envisioned and launched the Longevity Network www.longevitynetwork.org with United Healthcare, a destination for entrepreneurs, investors, and industry; Produced the first market reports and revenue forecasts in digital health, caregiving, and FinTech of relevance to older people; and, Built the health-focused research consortium, Project Catalyst, including United Healthcare, Pfizer, Medstar Health and Robert Wood Johnson.  Prior to creating the Market Innovation initiative, Jody was SVP of AARP’s Research and Strategic Analysis department, and created AARP’s first competitive intelligence group.

Jody holds a graduate degree from the University of Chicago. He is a Managing Director of Match Point Partners, a healthcare advisory firm and investment bank, and is on the Strategic Advisory Board of HLM Venture Partners. His work has been published in Venture Capital Review, American Banker, Journal of Business Strategy, Competitive Intelligence Magazine, Competitive Intelligence Anthology, and Making Cents Out of Knowledge Management. His thought leadership and achievements have been recognized in Bloomberg Businessweek, CNBC, Financial Times, Forbes, Fortune, Marketplace, Information Week, NY Times, PBS News Hour, VentureBeat, and other media.

INDUSTRY EXPERTISE: Connected Health, Connected Home Technologies and Services, Connected Entertainment Products and Services

Jennifer manages the research department and Parks Associates' process for producing high-quality, relevant, and meaningful research. Jennifer also leads and advises on syndicated and custom research projects across all connected consumer verticals and guides questionnaire development for Parks Associates’ extensive consumer analytics survey program. Jennifer is a certified focus group moderator, with training from the Burke Institute.

Jennifer earned her PhD in religion, politics, and society and an MA in church-state studies from Baylor University. She earned her BA in politics from the Catholic University of America in Washington, DC.

Perdomo joined Mivatek as Senior Vice President of Corporate Strategy & Development, with over 19 years’ experience in the security & wireless industries.  Before joining MivaTek, Perdomo was the Lead Business & Market Development for Digital Life International at AT&T.  Prior to that he was Senior Strategic Product Marketing Manager for Worldwide Peripheral Products at ADT Security Services, Division of Tyco International.  He also served as Vice President of Business Development for Generation One, Inc., a remote manage disease & healthcare solution.  Perdomo, holds 62 issued and pending patent applications. He also holds Six-Sigma and Digital Six-Sigma certifications.  He served on the University Advisory Council Boards for the University of Florida and Florida International University.  He received his MBA with a specialization in International Business from the University of Miami and his B.S. in Electrical & Computer Engineering (BSEE) from the University of Florida.

Roy Raymann, is a passionate researcher and a product driven thought leader in the field of sleep. He spent more than a decade in academia studying sleep at the Netherlands Institute for Neurosciences, before joining the private sector. His recent experience includes leading the sleep related health efforts at Apple (Night Shift, Bedtime, Health- & Research- Kit) and serving as a Sleep Thought Leader of the consumer sleep division at Philips Research where he founded the Sleep Experience Lab. At SleepScore Labs he is heading the collaborations with industry, academia and clinics, leading the scientific advisory board and oversees the scientific rigor of the SleepScore Brand.

Dr. Raymann holds a PhD in Life Sciences from Vrije University Amsterdam. His research and post-doctoral work spans almost 25 years and encompasses multiple publications in peer-reviewed journals, book chapters, speaking events and patents. Since 2018 he serves the Consumer Technology Association Workgroup on Sleep Tracking Consumer Technology Devices, defining the standards for consumer sleep technologies.

INDUSTRY EXPERTISE: Connected home technologies and services, IoT data privacy and security, home networking, insurtech, connected health, housing innovation, home energy management

Brad leads Parks Associates’ connected home team, exploring leading-edge issues converging in the connected home—smart home devices and services, residential security, home networking, IoT data privacy and security, data-driven applications, and platform services. Brad’s custom research work includes market sizing and forecasts, ecosystem and competitive landscapes, channel analyses, and go-to-market strategies. Brad balances the art and science of market research to generate insights that lead to more astute business strategy and value-generating practices. He has a background in marketing communications, technology startups, and online media.

Brad received his Bachelor of Science degree in advertising and marketing from the University of Texas at Austin. He also earned a M.Div. and a D.Min. with concentrations in ethics and cross-cultural collaboration.

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Nathan Treloar is President and Co-founder of Orbita. He's a respected expert and frequent speaker on consumer and business trends in voice and conversational user experiences in healthcare, as well as search, text and data mining, content management, and knowledge management, and has advised hundreds of the world's largest companies and government agencies on their applications. Previously, Nathan held key executive positions at FAST Search, Microsoft, RAMP, and Ektron.

As a 20-year business development veteran and serial entrepreneur, John has developed partnerships with many national and international companies such as Samsung, Cargill, Verizon, and FedEx to name just a few. An avid technology enthusiast since an early age, John always has an eye towards the future. John has spent the last five years working at the intersection of IOT, Wearable technology, Healthcare and Data Science. All the bells and whistles don't matter for a product or platform if you don't engage the end user and give them a meaningful reason that actually solves a problem for them.

Anthony Versarge is Executive Director of Product Management for Connected Living at Comcast. He has led product strategy for connectivity solutions at assisted living facilities, aging in place and  extending healthcare into the home in a frictionless fashion. Anthony has extensive experience in patient engagement, telemedicine and remote patient monitoring. Prior to Comcast, Anthony was a consulting executive at Accenture where he deployed some of the first mobile healthcare applications and led technology transformations at major healthcare institutions. Anthony holds an MBA from Duke University and received a Bachelor of Science degree in Computer Science and Economics from the University of Wisconsin-Madison.

Jennifer Willey brings more than 20 years of experience at the intersection of technology and healthcare--building innovative, strategic partnerships and solutions across digital media, marketing, content and programs.  As Chief Business Officer at Independa--an interactive, ‘smart’ TV platform providing connected care for older adults, their caregivers and the organizations helping them “thrive in place--” she is responsible for commercial and consumer growth.

Willey most recently served as Vice President of Consumer Strategy and Partnerships for WebMD.  She has a proven track record of fostering innovation, driving growth, and building long-term strategic relationships in a variety of roles for companies like Yahoo, AOL/Huffington Post, Sharecare, RealAge, Everyday Health and TV Guide. Prior to her pioneering work in health within the digital media industry, Willey was a Management Consultant for PricewaterhouseCoopers.  Willey started her career as a TV News Anchor and Reporter at CBS and ABC affiliates in South Carolina and New York.    

Willey has served on the Boards of the Consumer Health Products Association and the NY Chapter of the Alliance for Women in Media.  She is the founder of numerous women’s business empowerment networks, an advisor and mentor to CSweetener (an executive mentoring platform for women) and has been a presenter and panelist at a number of industry conferences and the University of Pennsylvania’s Wharton School.  Willey is a graduate of Cornell University’s School of Agriculture and Life Sciences, and lives in New Jersey with her husband and two sons.