12 JUL 2011
Demand for TV Everywhere Widespread in Western Europe
30% of Broadband Homes consider Live Multiscreen Service as a Top TV-Service Feature
Receiving live TV on a mobile phone, tablet, or computer is a popular feature throughout Western Europe, with 30% of broadband households highly interested in these TV Everywhere services, according to Parks Associates’ recent consumer survey Connected Consumer in Europe.
The international research firm found U.K. broadband households the most interested in receiving live TV on an Internet-connected device, with 36% highly positive on this feature. German broadband households showed the lowest interest, with only 24% selecting multiscreen services as a top feature.
Among the Western European nations surveyed, household penetration of connected devices, including connected TVs, game consoles, and Blu-ray players, is 30-40%. Game consoles are the most often connected to the Internet; however, Blu-ray players lead all other CE devices in Internet video viewing, with one-third of owners using these devices to watch online movies or TV shows.
“Multiscreen services are growing in popularity across Western Europe,” said Brett Sappington, Senior Analyst, Parks Associates. “As the number of connected devices in the home increases, consumers want more flexibility when viewing quality video content – movies and TV shows. Operators have noted these trends and are rolling out new multiscreen services to capitalize on their growing popularity.”
Other value-added services also scored widespread interest in Western European broadband households. Almost 50% want to access DVR-recorded content on an Internet-connected device, and 37% want the ability to receive online video on the TV, led by consumers in France and the U.K.
Connected Consumer in Europe surveyed 10,000 broadband households across France, Germany, Italy, Spain, and the U.K., providing a detailed picture of the broadband home in each of these nations. The study examined services received and desired, digital product ownership and purchasing, demand for value-added services, use of digital media, and mobile/convergence habits and usage.
Parks Associates will present data and analysis from Connected Consumer in Europe and other international consumer studies at CONNECTIONS™ Europe: Cloud Services, CE, and Service Providers, November 8-9 in Amsterdam. Event topics include digital media and connected CE, video-on-demand and multiplatform video, and the impact of new technologies, including tablets and smartphones. Visit www.connectionseurope.com for information.
For information, visit http://www.parksassociates.com or contact 972-490-1113, [email protected].
About CONNECTIONS™ Europe
CONNECTIONS™ Europe: Strategies for Security and Smart Home will be a virtual conference taking place 10-12 November 2020, as part of the CONNECTIONS™ Community. This virtual conference and networking experience will host multiple webinars leading up to the November event, with analyst insights, interactive panels, roundtable discussions, and special networking, taking place July 15, July 29, Aug 19, Sept 16, Oct 7, and Oct 28.
Produced by Parks Associates, the 14th annual CONNECTIONS™ Europe is an executive conference focused on innovative business models, industry partnerships, and technology advancements for smart home solutions, cloud services, and value-added services, including energy management and connected health services.
CONNECTIONS™ Europe combines networking opportunities with visionary keynotes and conference sessions focused on technology adoption and trends, product and service forecasts, evaluation of new business strategies, and recommendations for strategic partnerships and monetization opportunities. http://www.connectionseurope.com
About Parks Associates: Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates provides business intelligence and research services through its proprietary methodologies developed over decades, including quarterly surveys of 10,000 internet households.
The company's expertise crosses many industries: home security and smart home, streaming video, broadband and pay-TV services, digital media and platforms, gaming, Wi-Fi and home networks, connected health, support, consumer electronics, home control systems, energy management, and tech solutions for the multi-dwelling (MDU), small-to-medium business (SMB), and commercial building markets.
Each year, Parks Associates brings thousands of leaders together for its webinars and annual events. The firm hosts the annual executive research and strategy conferences CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. https://www.parksassociates.com
|
