25 OCT 2012
Parks Associates: Multiscreen services to flourish as 145 million people in Western Europe regularly watch online video
Pay-TV offerings a key focus at CONNECTIONS™ Europe, Nov 13-14 in Amsterdam
Parks Associates reports the number of consumers in Western Europe who regularly watch online video will reach 145 million this year and the number of pay-TV operators offering multiscreen TV services will increase from approximately 50 in 2012 to 90 by 2016. The international research firm will present new research on European pay-TV subscribers, with comparisons to the U.S. and international markets, at CONNECTIONS™ Europe, November 13-14 in Amsterdam.
CONNECTIONS™ Europe, featuring speakers from Amdocs, Irdeto, Sky Deutschland, and more, addresses the new offerings from service and content providers and presents recommendations on emerging business models for advanced advertising and OTT and pay-TV services. Media are invited to attend.
"Rapid growth of connected CE devices in the home, concerns over cord cutting, moves to adopt multiscreen by competitors, and the emergence of TV Everywhere services in North America initially drove implementation of multiscreen services in Europe," said Brett Sappington, director, research, Parks Associates. "These services allow pay-TV providers to compete with terrestrial broadcasters for online video viewers and potentially to drive subscribers to premium services. The cord-cutting phenomenon was not as apparent in Europe as it was in North America but only because pay-TV providers were already grappling with the challenge of moving subscribers to premium service tiers."
In Europe, content provider HBO Nordic is testing new offerings to provide OTT services to consumers without a subscription to cable services, raising fears that viewers will use these services to bypass pay-TV offerings. However, a new study from Parks Associates finds 7% of U.S. pay-TV subscribers recently returned to pay-TV service after having "cut the cord," casting doubt on the long-term impact of subscribers who cancel their pay-TV service because of Internet video.
"Economic factors rather than a switch to Internet video are the chief driver of churn and the reason people return to pay-TV services," said Stuart Sikes, president, Parks Associates. "Operators should leverage the popularity of online video, provided their services are properly designed and marketed to match the demands of each individual market. We will examine these market challenges and opportunities at CONNECTIONS™ Europe."
CONNECTIONS™ Europe Sponsors: Digitalsmiths; GreenPeak Technologies; myStrom AG, a subsidiary of Swisscom; PacketVideo; People Power Company; Sigma Designs; Sutherland Global Services; ESNA; iMediaShare; NewBay Software; MyHomeServices.
Visit http://www.connectionseurope.com or contact [email protected], 972-490-1113 for more information.
About CONNECTIONS™ Europe
CONNECTIONS™ Europe: Strategies for Security and Smart Home will be a virtual conference taking place 10-12 November 2020, as part of the CONNECTIONS™ Community. This virtual conference and networking experience will host multiple webinars leading up to the November event, with analyst insights, interactive panels, roundtable discussions, and special networking, taking place July 15, July 29, Aug 19, Sept 16, Oct 7, and Oct 28.
Produced by Parks Associates, the 14th annual CONNECTIONS™ Europe is an executive conference focused on innovative business models, industry partnerships, and technology advancements for smart home solutions, cloud services, and value-added services, including energy management and connected health services.
CONNECTIONS™ Europe combines networking opportunities with visionary keynotes and conference sessions focused on technology adoption and trends, product and service forecasts, evaluation of new business strategies, and recommendations for strategic partnerships and monetization opportunities. http://www.connectionseurope.com
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