Parks Points

New Parks Associates research finds 30% of US broadband households intend to avoid public events and large gatherings of people into 2021, due to concerns of exposure to COVID-19.

The research firm is tracking the impact of the pandemic on consumer behaviors, attitudes, and intentions in the consumer and home technology markets through multiple research projects, including the series COVID-19: Impact on Consumer Behavior and Spending. This research reports consumers have cut ...read more

The COVID-19 crisis has fundamentally impacted the daily operations and strategies of companies across all business verticals and the lifestyles and routines of consumers. The dynamic changes currently developing in the OTT video space, for both the industry and consumer side alike, are illustrative of the profound effect the crisis is having on daily life.

Parks Associates monitors and analyzes the OTT video space for our OTT Video Market Tracker, along with multiple other deliverables, ...read more

Starting in 2020, Parks Associates will consolidate all previous Research Newsletters into the Parks Points newsletter.

The Parks Points newsletter will feature all aspects of the firm's research, including smart home, IoT devices, entertainment and digital media, security, energy, health, and consumer data. Subscribe today to receive regular updates from our analysts. If you previously had subscribed to the "IoT Strategy," "Digital Health," "Consumer ...read more

Eighty-seven percent of consumers aged 65 or older consider living independently in their homes very important, and 85% consider being financially independent very important. Living independently in one's own home is highly desired by nearly all seniors and often is the only financially feasible options for many. The aging demographics of the US population is enlarging the senior market, which opens opportunities for companies who offer assistive services like monitoring solutions and ...read more

After years of waiting and planning, the era of 5G has arrived. Within the past 12 months, all four of the major US mobile service providers (AT&T, T-Mobile, Sprint & Verizon) have introduced services. European operators introduced services in countries including Germany, Italy, Spain and the UK and South Korea rolled out 5G services in April. Throughout the globe, carriers have announced plans to have 5G networks operational by the end of 2019 or early 2020.

5G has long been ...read more

Amazon recently announced plans to disconnect Dash buttons from the internet. Initially launched in 2015, Dash buttons are small buttons associated with specific products. They allow Amazon Prime members holders to reorder more of the associated product by simply pressing the button when supplies are running low. Products commonly associated with Dash buttons include laundry detergent, paper towels, and coffee.

The Dash button became obsolete with the emergence of suitable alternatives. ...read more

Parks Associates research shows that 17% of heads of US broadband households are people age 65 or older, and 20% are a current or future caregiver. However, seniors and their caregivers are not typical demographics of focus for consumer technology companies, and healthcare ecosystem players are having to learn how to engage older patients and their caregivers outside the context of medical and long-term care facilities.

Almost 90% of seniors identify living in their own home for as long ...read more

Research firm addresses business models, consumer engagement strategies, and value-added services for smart home and security solutions

Parks Associates today announced the preliminary keynote lineup for the 14th annual CONNECTIONS™ Europe: Strategies for Security and Smart Home, November 19-20 at the Amsterdam Marriott Hotel, featuring executives from CUJO AI, SnapAV, Deutsche Telekom, and Orange. The conference addresses new business models, consumer engagement strategies, ...read more

In 2018, existing smart home households drove the market by expanding their adoption of devices. Households already owning at least one smart home device continued to purchase more devices, bringing the average number of devices in these households to six units compared to 3 devices in 2016.

The latest trends and developments in smart home devices and services include expansion of smart technology into the home builder channel, large tech companies taking measures to increase their smart ...read more

The recent rise of insurtechs has spurred modernization in the fundamentals of insurance, including policy creation, underwriting, and claims management. Insurtechs, such as Hippo and Lemonade, have implemented AI and data analytics to provide quick and accurate quotes to their customers while also decreasing their own operating costs.

Such innovation has disrupted the traditional insurance industry and has helped alter underlying business models of legacy companies, forcing them to ...read more