This 360 View examines consumer needs in managing chronic conditions, reducing health risks through wellness and fitness activities, and helping aging parents live safely and independently at home.
It reveals the adoption of healthcare technologies, consumer use of services by brands, and the strategies to strengthen user engagement.
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Health self-assessment, including chronic conditions
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Current health services, insurance, and relationship with physician
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Consumer attitudes and motivational factors towards health and wellness lifestyle
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Digital technology adoption, ownership, and use of tracking tools and apps
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Ownership of home health devices, including self-monitoring devices
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Use of fitness tracking devices, apps, or web portals for exercise and fitness
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Consumer engagement with services designed to drive positive changes
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Size of elderly population, living conditions, and adoption/usage of aging-in-place solutions
- Wireless Healthcare: Analysis and Forecasts
This report analyzes how mobile and wireless networking technologies can transform personal health applications to be more conveniently and effectively delivered and highlights market opportunities for businesses that look for growth in the global mobile healthcare market.
“In the next ten years, personal health applications and services will benefit from mobile technology and wireless connectivity,” said Harry Wang, Director of Health and Mobile Product Research, Parks Associates. “Many healthcare service providers, mobile carriers, and start-ups are interested in building a mobile personal health platform. Not surprisingly, many prototypes are far from mature, but improvements and upgrades are easy to make once marketers understand user expectations and forge the right business partnerships.”
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