Consumers and Cloud Media: Emerging Markets analyzes and quantifies the market for cloud-based digital media services and platforms in new and growing broadband markets. The project surveys broadband consumers in China and Brazil to test hypothetical products and services and measures awareness and demand for current and future solutions.
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Current demand for cloud-based services for TV programs, movies, and music
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Favorability of different revenue models
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Consumer preferences for digital vs. physical media
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Platform preferences for Internet video
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Demand and revenue potential for digital locker services
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Perceived need for cloud-based digital storage
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Current use and satisfaction with digital media services
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General consumption trends for digital media
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Connected CE adoption
Connected Consumer in Europe
Connected Consumer in Europe: Products, Services, and Support surveys broadband households in France, the U.K., Germany, Italy, and Spain to determine attitudes, current ownership and subscription rates, and purchase intentions for all major product and service categories in the connected lifestyle.
This project creates a complete picture of the connected consumer in Western Europe, including regional differences, specifics on 2010 purchases, and demographic, attitudinal, and lifestyle segmentations to determine factors affecting current usage and future consumption.
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Consumers and Cloud Media
Parks Associates’ Consumers and Cloud Media analyzes and quantifies the market impact of cloud-based digital media services and platforms. The consumer survey tests hypothetical products and services and measures awareness and demand for current and future solutions.
Opportunities and Challenges
Cloud-based digital media solutions have the potential to accelerate radical changes in content distribution and increase the value of digital media by allowing multiplatform access and ensuring against theft, loss, and damage. Key players including Google, Apple, and Amazon are already bringing their own cloud services to market. The UltraViolet initiative will moreover enable a wide variety of platforms to access cloud media and aims to broaden industry acceptance and consumer adoption.
Such dramatic changes create opportunities and threats, and every company in the space must decide how early and strongly it will commit itself to cloud-based media. Hardware providers can use the cloud to differentiate products but must choose which services to support. Retailers must find the right balance between the opportunity of growing digital distribution and the challenge of declining packaged media sales. Content producers might likewise find it necessary to establish partnerships with a myriad of new players such as Google and Facebook. In all cases, the imminent and radical market changes will dramatically alter the fortunes of new and established players for better and worse.
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- Digital Lifestyles: Western Europe
This report provides a holistic view of the trends in digital living and the connected home for consumers in Western Europe. The report is broken out by nation and provides a picture of the home for the connected consumer and the trends that influence consumer habits and purchase decisions. TV and access service trends examine adoption, cloud services, multiscreen services, companion devices, value-added services, and switching. Digital media trends look at issues such as on-demand video, web TV, gaming, social networking, digital music, and online activities. Consumer electronics trends will look at devices including home networks, connected and 3D TVs, set-top boxes/PVRs, and game consoles. Mobile trends examine tablets and smartphones and the services that support them including mobile TV and convergence.
“Technology companies cannot hope to be successful with today’s consumers without understanding the overall digital home environment and the trends that are shaping today’s connected lifestyles,” said Brett Sappington, a senior analyst at Parks Associates. “Digital Lifestyles: Western Europe provides insight into the current and future devices, services, and digital media habits used by consumers in Western Europe.”
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