This primary consumer survey provides a quantitative assessment of the current use of mobile devices (smartphone, feature phone, e-Reader, netbook, tablet, laptop) as well as future trends that could redefine or enhance their role in the digital lifestyle.
It evaluates current consumer usage and attitudes regarding mobile devices and tests emerging applications in communication, information access, digital media, and shopping.
Current Mobile Device Ownership and Services
-
Ownership of mobile devices and usage patterns
-
Current service plans and data services (both subscription and a la carte)
-
Satisfaction with devices, services, and support
-
Motivations to replace devices or switch providers; retail shopping preferences; price expectations
Mobile Data Usage
-
Frequency and time spent on mobile Internet; list of most popular non-voice activities
-
Mobile usage on Wi-Fi versus 3G network, home & on-the-go
-
Mobile data consumption; desire for bigger data allowance; desire for smartphone tethering; price expectations
-
Access choices for apps: on-deck, off-deck, in a browser
Mobile App Usage
-
Types and number of apps on phone and/or tablet; time and money spent on app purchases
-
Frequency of app usage and deletion; most frequently used versus idled
-
Frustrations and usage barriers with current app shopping/discovery experience
-
Discovery process; sources of information; level of trust/satisfaction with specific types of apps
-
Success of the freemium model and frequency of in-app purchases, including ad exposure and preferences
Mobile Premium Content Consumption
-
Consumption of paid premium content; interest in accessing these services, including expectations for user experience
-
Mobile activities in social networking
-
Usage of premium location-based or check-in services
-
Appeal of mobile content locker concept
-
Desire and preferred pricing models for accessing premium content from mobile carriers, app stores, and retail brands
Mobile Phone as e-Wallet/Payment Platform
-
Usage for online banking, money transfer, and shopping
-
Interest in using mobile phone as a credit card at retail shops and an e-Wallet to store virtual credit cards and retail coupons
-
New shopping habits: comparison shopping (e.g., barcode scanning), mobile couponing (e.g., daily deals or LBS), group shopping (e.g., Groupon), bidding/auctioning, etc.
-
Gating factors for mobile shopping and payment: brand trust, security, opt-in, battery life, etc.
Mobile Devices as a Home CE Companion
-
Usage to access to pay-TV content (broadcast, VOD, DVR) and home media library/home cloud
-
Interest in accessing pay content and home media via mobile devices
-
Interest in other home media use/services such as DVR programming, remote control, and home surveillance
Mobile Health: Uptake by Consumers and Care Providers
Parks Associates’ Mobile Health: Uptake by Consumers and Care Providers includes consumer and caregiver components.
This primary consumer survey probes the impact of mobile on daily routines and health and wellness behaviors. It assesses consumer interest in purchasing and using mobile health solutions to improve personal health, access and manage health information, and track a loved one’s personal health conditions.
This survey also measures the practical and cultural shifts among care organizations and their workers. It surveys care workers to quantify current adoption of mobile health solutions, perceived benefits and adoption barriers, and areas where mobile technologies are having the most impact in the professional healthcare sector.
|
 |
Mobile Convergence: Platforms, Applications, and Services
This project examines consumer perspectives on a variety of mobile and portable devices. It examines emerging trends in adoption, use of mobile devices and services, and mobile convergence.
|
 |
- Mobile Broadband and Mobile Computing Devices
This report analyzes the trends in the mobile broadband market from both consumer and mobile service provider perspectives. It examines operators’ mobile broadband network investment and monetization strategies, analyzes major mobile computing platforms’ adoption and growth drivers, and projects mobile broadband users and sales of major mobile computing devices on a global basis.
- Mobile Broadband: Beyond the Cell Phone
This report explores the status of the mobile broadband market in the U.S. and studies the challenges of expanding mobile broadband connectivity beyond the cell phone. It also analyzes current business models and proposes alternatives based on specific needs of non-phone device users. The report provides market forecasts for mobile broadband adoption and unit sales through 2013, including smartphones, cameras, ebook readers, portable media players, and netbooks.
“Embedding mobile broadband connectivity into non-phone devices such as cameras, media players, and netbooks will create new revenue opportunities for carriers, CE manufacturers, media companies, and advertisers,” said Parks Associates. “To successfully penetrate the mainstream consumer market, however, these companies must work in tandem to create services and devices that are affordable, entertaining, and simple to use.”
- Monetizing Downloadable Mobile Applications
This report provides a comprehensive overview of the mobile application industry in North America (U.S. & Canada). The study examines business roles and strategies by industry segment. It assesses smartphone user growth, mobile application usage, and consumer ad preferences while highlighting business and advertising pricing models. Finally, the study provides implications and recommendations for industry investors and N.A. mobile application revenue forecasts.
“Mobile applications provide a rich, interactive user experience while supplying convenient, on-the-go access to a variety of features for practical and entertainment purposes,” said Heather Way, research analyst, Parks Associates. “As such, consumer demand for mobile applications is unlikely to subside in the near future. Growth in the number of advanced mobile devices and increasing mobile data network subscriptions are also fueling market expansion.”
- Mobile Internet Devices: Uptake and Trends
This report analyzes the emerging market for mobile Internet devices (MIDs). It covers e-book readers, portable media players, iPad, digital photo frames, PNDs, PDAs, and digital cameras. The report explores each device group’s feature trends, content options, and distribution channels. It also includes discussion on the role of the mobile carrier and related business models. The report concludes with a five-year outlook of MID sales and the analyst’s view of its role in consumers’ digital life.
“CE manufacturers are betting on network connectivity to revitalize their product line and drive new revenue growth. Mobile carriers are searching for new device categories to cross-sell and up-sell mobile data services. Consumers increasingly appreciate the 'anywhere, anytime' experience,” said Harry Wang, Director of Health and Mobile Product Research at Parks Associates. ”The time is right to bring wireless/mobile connectivity to new generation consumer electronics.”
- Mobile Services: Global Outlook
This report analyzes global mobile market trends by examining carrier subscriber growth and handset sales data. It also investigates carriers’ roadmap from 3G to 4G services and the competitive landscape in the handset market.
“The global recession talks have dimmed the mobile industry’s optimism for 2009. It will be a transitional year for sure,” said Harry Wang, Director of Health and Mobile Product Research with Parks Associates. “But after this ‘survival of the fittest’ period, the mobile industry is well-positioned to capitalize on the mobility and convergence trends in the consumer market.”
|
