This  study covers all consumer aspects of the gaming domain, including gamer habits and expenditure on different hardware platforms (PC, console, set-top box, portable gaming device, and mobile phone), online gaming vs. offline gaming activities, and engagement and interest in different connected gaming offerings such as online console gaming, massively multiplayer online gaming, mobile gaming, virtual worlds, and free-to-play games.

Planned Survey Design: Parks Associates will survey 2,000 Internet gamers, leveraging the same segmentation methodology, which divides gamers into six groups (power, social, leisure, incidental, dormant, and occasional) in order to provide trending analysis.