Strategies for the European Connected Home is a consumer research study that surveys consumers throughout Europe on three key connected-home topics: home controls, tech support, and TV/video services.
This project surveys large, statistically significant consumer samples in multiple Western European countries. It is the most comprehensive multicountry survey available studying adoption and trends/usage of controls, tech support, and video services. It follows Parks Associates' 2012 study IP Home Services for European Households.
TV/Video Services
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Key features of multiscreen and advanced TV services
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Content discovery and monetization strategies
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Segmentation of premium service subscribers
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Analysis of cord cutters, cord shavers, and cord “nevers”
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Effective tactics to attract and retain subscribers for premium services
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TV Everywhere/multiscreen services
Consumer Tech Support Services
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Segmentation of likely buyers/subscribers of premium tech support services
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Top features and preferred sources of premium tech support services and warranty services
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Home network: desired applications and common problems
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Adoption of emerging devices and interest in tech support for emerging devices
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Current lifecycle of products and opportunities for tech support
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Consumer process of evaluating a service offering
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Role of cloud services in application support and backup services
Home Controls
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Segmentation indentifying home controls enthusiasts and future buyers/subscribers
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Attitudes and adoption: controls, security, home management, and connected appliances
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Impact of connected products on the home management market
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The most important functionality in a home controls platform
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Association of connected home services with specific service providers
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Key price points most attractive to consumers
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Cultural differences in value propositions from country to country
Methodology
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Large base sample size ensures a high statistical significance
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Multicountry survey provides country-by-country comparative analysis
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Multiclient participation holds costs below proprietary survey
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Countries included in the project determined by study clients but will likely include Germany, the U.K., Spain, France, and Italy.
IP Home Services for European Households
IP Home Services for European Households is a multicountry consumer survey that determines the IP home services and features in highest demand, preferred providers (and ideal partners) for specific service suites, and optimal pricing models.
Service providers throughout Europe are looking to add value to broadband services in order to increase revenues and extend their subscriber relationships. Top options include video, home management, and tech support services, but finding the correct service combinations and attracting consumers have been challenges. For example, usage and awareness of TV Everywhere services have been fairly low among Western European households, diminishing their efficacy in combating OTT.
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- Digital Lifestyles: Western Europe
This report provides a holistic view of the trends in digital living and the connected home for consumers in Western Europe. The report is broken out by nation and provides a picture of the home for the connected consumer and the trends that influence consumer habits and purchase decisions. TV and access service trends examine adoption, cloud services, multiscreen services, companion devices, value-added services, and switching. Digital media trends look at issues such as on-demand video, web TV, gaming, social networking, digital music, and online activities. Consumer electronics trends will look at devices including home networks, connected and 3D TVs, set-top boxes/PVRs, and game consoles. Mobile trends examine tablets and smartphones and the services that support them including mobile TV and convergence.
“Technology companies cannot hope to be successful with today’s consumers without understanding the overall digital home environment and the trends that are shaping today’s connected lifestyles,” said Brett Sappington, a senior analyst at Parks Associates. “Digital Lifestyles: Western Europe provides insight into the current and future devices, services, and digital media habits used by consumers in Western Europe.”
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