Over the years, consumers have adopted a variety of mobile and portable devices to fulfill the need to be connected, informed, and entertained at any place and any time. Mass-market penetration of mobile/portable devices, multimedia digitization, and the emergence of next-generation mobile broadband are rekindling industry interests in service and platform convergence. The key challenge is to understand consumer perspectives in a fashion that will help hardware/software manufacturers, entertainment companies, and service providers to formulate their short-term and mid-term strategies. This study examines emerging trends in adoption and use of mobile devices and services and consumer perspectives regarding mobile convergence.

Survey Design: A survey of more than 2,000 Internet users ages 13 and above who own one or more mobile or portable devices