Value of Video: Shifting Consumer Dollars analyzes the impact of alternative video platforms and distribution methods on consumption patterns and traditional pay-TV services. It identifies the service and content combinations consumers are seeking in light of these changes and the ways consumers want tablets, mobile phones, and laptops to complement their video consumption habits.
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Roles of iPads/tablets/smartphones in video consumption
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Video consumption trends by platform and content source
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Impact Netflix and OTT video are having on pay-TV subscriptions
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Role of tablet/smartphone apps in video consumption
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Service provider strategies for defending against alternative providers
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Demand for multiscreen services
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Consumer interest in additional/integrated entertainment services
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Potential for direct-to-consumer content distribution
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Connected CE devices and video consumption
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Consumer desire for cloud media
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Use of companion devices to enhance video consumption experience
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Methods of content discovery and EPG satisfaction
Market Impact of New Platforms and Services
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iPads/Tablets
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Multiscreen Services
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Netflix, Redbox, and YouTube
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Connected CE Devices
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Smartphones
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Over-the-top Video
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Cloud Media
Digital Video: Three Screens and Beyond
Digital Video: Three Screens and Beyond is a consumer research study focused on adoption and ARPU for three-screen (TV/PC/cell phone) subscription video packages, including single-play services, bundled packages, and stand-alone, OTT services. The project also examines the market potential for music, gaming, photos, and information as three-screen value-added services, stand-alone services, and/or as part of a bundled package.
The foundation of this analysis is current use of PC and mobile phone video, identifying where, what, and why consumers currently watch video on these platforms, how often, and at what expense.
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- Television Services: Global Outlook (Third Edition)
This report analyzes global markets for consumer TV services around the world, including terrestrial, cable, satellite/DTH, and IPTV services. It examines service provider activities and trends in developed and emerging regions, competitive positioning, and changing regulations. The report includes forces that impact current offerings, including OTT video services, multiscreen services, VOD, and many others. The report also includes global forecasts for television services through 2016.
“Economic, technological, and competitive forces have impacted the television services market like never before,“ said Brett Sappington, director, research, Parks Associates. “While developed markets in North America and Western Europe are pushing advanced TV services to stave off competition and loss of subscribers, emerging markets in Latin America, Eastern Europe, and Asia are seeing high levels of pay-TV growth. Several trends are becoming evident across markets. New opportunities are available to those service and solution providers who know how to find and leverage them.”
- The Smart TV Development Ecosystem
The Smart TV Development Ecosystem examines the companies that provide content management and delivery and applications development technologies to smart TVs. It also provides primary data from Parks Associates Q4 2010 and Q2 2011 Connected CE Tracker surveys, and from the Q2 survey Connected Consumer in Europe.
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