Video-on-Demand: The Road to Revenues

Consumer interest in pay-TV VOD services
Inhibitors to using transactional VOD services
Satisfaction with VOD and OTT experiences
Motivations to use alternative and OTT services
Role of pay-TV VOD as a complement or substitute for alternative sources of video
Consumer segmentation in the market for home video services
Division of consumer expenditure among the various content sources and providers
The pay-TV operators with the strongest VOD services
Steps that moved consumers to become paying VOD users
Role of alternative video platforms (mobile phones, tablets & computer)

This project analyzes the use of digital media and its impact on the market for consumer electronics, packaged media, and entertainment services. It reveals the decision processes for consumers and the key variables in choosing what to watch, how much (if anything) to pay, and on what platforms to access their content.

It aims to discover which options consumers consider first when looking for content, what factors trigger an immediate purchase versus a delay in viewing, how quickly DVDs and Blu-ray will give way to electronic formats, and the extent to which OTT providers will displace pay-TV services and VOD offerings.

Smart TVs in a Pay-TV World

This report examines the phenomenon of smart TV diffusion on video delivery and consumption. It specifically analyzes the technology and business implications for delivering managed and over-the-top video services into a smart TV. It provides an overview of content delivery models, examines the role of pay-TV operators, and provides global forecasts.

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