COMPLIMENTARY WEBCASTDriving Engagement and Reducing Churn in OTTTuesday, March 17, 2020 | 1:00 P.M. CT (2:00 P.M. ET)
OTT service churn was 35% in 2019, up seven points from the previous year. As the OTT video market evolves and becomes more competitive, service providers are increasingly focused on engaging and keeping their subscribers rather than looking solely at acquiring them. Overcoming high churn and driving engagement are notable challenges for video service providers, especially as the market becomes more saturated and penetration rates slow. To better compete, OTT services are using tactics such as free trials and promotional offers to drive initial service uptake. But these tactics are also leading to sky-high churn rates. Parks Associates research shows churn among vMVPDs, online pay-TV providers, was 81% in 2019. Consumer engagement is a critical element of success for video services. Service providers are using a variety of tools, incentives, and strategic partnerships, among other methods, to drive subscriber or viewer engagement and grow their brands.Topics
SpeakersBob Strohmeyer, SVP of Global Customer Success, Swrve Greg Martell, Customer Success Manager, Swrve Steve Nason, Director, Research, Parks Associates
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