As consumer entertainment options grow in variety, television services must evolve to support customization, personalization, cross-platform applications, interactivity, and greater choice of content. Which of the many so-called “TV 2.0” applications have the greatest potential to be disruptive in terms of building potential ARPU, increasing customer satisfaction, and triggering churn? This presentation examines the worldwide market for television services, examines consumer preferences for new television and video-centric applications, and discusses the evolution of set-top boxes and other connected devices that will leverage such services.