Content owners' willingness to distribute content on the new media platforms opens up new opportunities as well as challenges for technology vendors and content publishers. Trying to capture digital consumers' increasingly fragmented attention and please advertisers with targeted and measurable ads across multiple new media platforms is an arduous task. But progress has been made, and broadband streaming video, user-generated content, VOD, even tiny mobile screens, become hot ad platforms. This webcast takes a closer look at these emerging digital media platforms, examining their ad potential and major trends in ad serving, inventory and pricing, audience engagement, and results tracking and measuring.