The emerging mobile advertising market is poised to take full advantage of opportunities presented by the continued diffusion of smartphones and 3G network data plans (or newer wireless services). As a result, advertisers will begin to incorporate mobile into their overall media campaigns as the advertising channel matures into a viable marketing tool.

This webcast examines the current mobile advertising market. It includes a market overview and analyzes effective mobile ad formats and current pricing models. It also analyzes opportunities driving overall growth and inhibitors threatening continued expansion and includes North American mobile advertising revenue forecasts through 2013.