Mobile applications provide a rich, interactive user experience while supplying convenient, on-the-go access to a variety of features for practical and entertainment purposes. As such, consumer demand for mobile applications is unlikely to subside in the near future. Growth in the number of mobile devices and mobile data network subscriptions is fueling market expansion.

This webcast provides a comprehensive market overview from Parks Associates. Webcast topics include an overview of the main mobile application industry segments and key players operating within each sector, examination of the existing business models and advertising pricing models, analysis of current mobile application usage trends, discussion of the market opportunities and challenges for key industry investors, and five-year paid and in-app advertising revenue forecasts in North America.