Social media evolution has taken the world by storm. Social networks, blogs, user-generated content, and virtual worlds are empowering consumers to share their digital lives with others. The impact of social media spreads beyond consumers, however, to CE manufacturers, whose devices must fulfill new consumer demands; to media companies, who must create new media strategies; and to brands, who have to find new ways to connect with their audience.

This webinar explores the evolving landscape of social media, including current consumer trends, existing and emerging business models, and CE technology that consumers will use to create, access and share social media.