Since the launch of Apple’s iPhone OS, followed by the opening of the App Store, the Internet-enabled application (app) market has developed at a rate unforeseen by industry investors. Over one-half of smartphone owners in U.S. broadband households regularly use an app to access social networks, and over one-third play games and watch videos.

Connected device ownership and application use are going mainstream, and industry stakeholders must adapt to new service models and distribution channels to seize cross-platform revenue opportunities. This webcast shines a spotlight on the trends in cross-platform app development, distribution, consumption, and monetization.