This whitepaper examines the benefits of leveraging social media and smart home devices to attract, retain, and engage utility customers.

Topics:

Detailed analysis of the new connected consumer and their expectations for utilities

How to leverage social media trends and strategies to digitally engage utility customers

Consumer motivations for taking energy-saving actions in the home

Familiarity with energy and demand response programs among U.S. broadband households

Best practices for connecting with consumers on Twitter and Facebook

Unlocking smart devices to extract information about consumer habits, usage, and status