Connected devices can provide additional functionality and convenience for consumers in many ways, but these devices also create risks for a consumer and a brand. Having an inadequate product experience as a result of failures in connectivity, a lack of integration with other devices, or an inability to understand the set-up process can weaken brand value and, as a result, slow the overall adoption of these emerging products.

This whitepaper examines the new challenges as companies develop connected devices in entertainment, smart home, health, VR, and robotics; the critical pain points for consumers; and strategies for companies to manage the product experience for consumers.